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2016 Miami International Boat Show Experience Recap: Frigibar Industries

The 75th Miami International Boat Show is over, but we’ll be enjoying the experiences, connections, and memories from the show for years to come. This year’s show, which took place February 11-15, marked the 50th year Frigibar took part in the event as an exhibitor. According to the Miami Herald, over 1,200 new boats were on display and over 100,000 attendees were expected for the five-day show.

Frigibar was in Booth 554 in Tent C, right next to Brownie’s Yacht Diver. “They were great booth neighbors and brought a crowd to the area,” said Oletzky.

Brownie's Yacht Diver Booth

On the Friday of the show, the Tito’s Handmade Vodka Fishing Team stopped by the Frigibar booth to host a small reception to raise money for their charity, Southern Fishing Charities. What was planned to be an hour and a half gathering lasted over three hours and turned into a highlight of the show for many. The reception received a surprise visit from NMMA President Thom Dammrich, Outdoor Channel reality star Carter Andrews of The Obsession of Carter Andrews, and many others. The event raised $500 for the charity and was something exhibitors and attendees talked about for days afterward.

Liquid Fire Fishing Team

The Liquid Fire Fishing Team and Frigibar President Shuly Oletzky

The booth also got a visit from the red-hot Liquid Fire Fishing Team. The team was recently named the sports story of the year by the Tideland News. Read more about Liquid Fire and their great team in our interview with team captain Mark Henderson.

“This was a spectacular event, and we’re glad we were able to be a part of it. It’s hard to imagine all of the hard work that was done behind the scenes to pull this off just 16 months after it was first announced that the event would be coming to Miami Marine Stadium,” said Oletzky. The stadium was last used in 1992 and was renovated to bring the Miami Boat Show to the venue for its first event in over 20 years.

The venue did not disappoint. “My favorite aspect of this year’s show is that we were actually on the water! It felt like a real Florida boat show where everyone could enjoy the beautiful views of the beach, and the boats were in the water. It was something missing from previous shows and it added a special element to this year’s show,” said Oletzky.

There were many other firsts experienced by attendees and exhibitors at this year’s show. Organizers invested in free land and water shuttle services for attendees and there were over 10,000 available parking spaces. “There was a relaxed feel to the whole event even with it being so busy. The show was easy to navigate, there were tons of food options, and the NMMA (National Marine Manufacturers Association) staff was working directly with exhibitors and attendees to quickly help when any help was needed. The show got better each day,” said Oletzky.

During a pre-event interview on AM 880 The Biz, which aired Tuesday, February 9, Cathy Rick-Joule, NMMA Vice President of the Miami Boat Show said, “We believe we’ve found the future home of the boat show for many, many, many years to come at Miami Marine Stadium Park and Basin.” We’re excited to see how the show takes advantage of the great space and location Miami Marine Stadium provides.

NMMA Vice President Cathy Rick-Joule announced her retirement at the show. “Cathy means so much to me and is the reason I’m so involved in the show. She’s caring and thoughtful, and really helped in my transition to President of Frigibar and making sure our family-owned business would still be involved in the Miami Show, there are no words to express my gratitude for her guidance and friendship over the years.” said Oletzky. Rick-Joule will provide guidance in a consulting role to ensure a smooth transition going forward. Frigibar would like to thank Rick-Joule for her support and amazing work with the NMMA and Progressive Insurance Miami International Boat Show.

Next up, Frigibar President Shuly Oletzky will be visiting the 31st Annual Palm Beach International Boat Show (March 17-20). After exhibiting for the five-day Miami show, Shuly will be able to speak with exhibitors and attendees at the show as an attendee herself. “The Palm Beach Show is such a fun show and will be a great time. It’s always great to exhibit at a show, but this will be a refreshing opportunity to get out from behind the booth and network with all of the exhibitors and see the whole show,” said Oletzky.

“If you didn’t get a chance to come this year, come next year (to the Miami Beach International Boat Show). It’s only going to get better,” said Oletzky to end our post-event interview. Dates for the 2017 Miami International Boat Show have not yet been released. Follow the show on Facebook for updates and news.

About Frigibar Industries, Inc.

Frigibar Industries, Inc. is one of the longest established manufacturers of marine refrigeration. Frigibar was started in 1971 by Founder and President Sheldon Oletzky, a twenty-one year veteran of the United States Navy and experienced aerospace engineer. In 2011, Sheldon’s daughter Shuly Oletzky took on the role of CEO and President of Frigibar and strives to grow the company’s legacy of providing the best in marine refrigeration. These freezers have taken on a secondary meaning; on-deck fiberglass freezers are referred to by boat builders and owners worldwide as Frigibars. Frigibar provides hand-crafted, marine refrigeration systems of the highest quality.

Follow Frigibar on Twitter, Instagram, and like our Facebook page to keep updated throughout the year and see what we’re up to.

Discussing the Miami International Boat Show on AM 880 THE BIZ Entertaining Business with Frigibar & NMMA

“The 75th Anniversary of the Miami International Boat Show has a new home – back in Miami where it started in 1941,” said Cathy Rick-Joule, VP of the Miami International Boat Show for the NMMA (National Marine Manufacturers Association). The show was previously located at the Miami Beach Convention Center. Rick-Joule and Frigibar President and NMMA member Shuly Oletzky joined Nora Adler and Jesse Stolow on AM 880 The BizEntertaining Business to talk about the upcoming Progressive Insurance Miami International Boat Show. Listen to the full interview here:

“We’re gearing up for the Miami International Boat Show, which is a consumer show. We’re looking forward to having the opportunity to meet with our customers to have them have a hands on opportunity to touch, feel, and see our products,” said Oletzky. When asked to explain what her company does, she said, “Frigibar Industries is the manufacturer of fiberglass marine refrigeration equipment. We make freezers, refrigerators. We also do dry storage options (including) dock boxes and deck boxes. We also build for boat builders and (superyacht) refit yards as well.”

Frigibar Freezer

Frigibar Captain Freezer

The upcoming show will showcase many new activities, opportunities and attractions for attendees, highlighted by their new location — the newly renovated Miami Marine Stadium. This will mark the first time in 46 years the Miami International Boat Show is hosted in a new location. “We finally have the opportunity to provide enough parking not only for attendees, but for vendors,” said Rick-Joule, who also mentioned that over 10,000 parking spots will be available for attendees. “I remember going to the stadium (Miami Marine Stadium) when I was a kid watching concerts and boat races. That was the place to go – it was an event to go down for (to be there),” said Oletzky.

The show brings a lot more than boats and attendees to Florida and the city of Miami. “This is a $600 million economic impact event. About 25% of our customers come from outside of the state of Florida. Many of them are international. We have a very significant South American influence. Out-of-towners spend $80 million while they’re here during their visit. The product sales result in about $30 million of sales tax for the state. Two-hundred thousand hotel rooms are filled, and I think most importantly – the people that come to the show take away a very positive memory of a beautiful paradise that we are lucky enough to live in,” said Cathy Rick-Joule.

The 75th annual Miami International Boat Show also marks a significant milestone in the history of Frigibar Industries, Inc. “This is our 50th year participating in the show, which we’re very excited about. We’re in Tent C Booth 554. Anybody that would like to come down, we’d love to see you. Come and enjoy a fantastic experience,” said Oletzky.

Attendees 15 and under receive free admission to the show. To learn more and to get your tickets, visit: www.MiamiBoatShow.com. If you would like to learn more about Frigibar visit www.frigibar.com. Come out and enjoy the show (February 11-15).

Additional interview quotes:

  • “It’s the gathering of the marine industry.” – Cathy Rick-Joule
  • “You have the opportunity to control your experience when you come to the show…You can have your parking ticket in hand, know where everything is before you leave your house. That wasn’t possible before. You don’t have to hope for that one parking spot.” – Cathy Rick-Joule
  • “We believe we’ve found the future home of the boat show for many, many, many years to come at Miami Marine Stadium Park and Basin.” – Cathy Rick-Joule
  • “We are fortunate to have wonderful, mindful, kind business owners like Shuly participate in our events. They build a wonderful product; they stand behind their product. She stands shoulder to shoulder with many other manufacturers that run the same type of business. We have an association of members that are absolutely fantastic.” – Cathy Rick-Joule

About Frigibar Industries, Inc.

Frigibar Industries, Inc. is one of the longest established manufacturers of marine refrigeration. Frigibar was started in 1971 by Founder and President Sheldon Oletzky, a twenty-one year veteran of the United States Navy and experienced aerospace engineer. In 2011, Sheldon’s daughter Shuly Oletzky took on the role of CEO and President of Frigibar and strives to grow the company’s legacy of providing the best in marine refrigeration. These freezers have taken on a secondary meaning; on-deck fiberglass freezers are referred to by boat builders and owners worldwide as Frigibars. Frigibar provides hand-crafted, marine refrigeration systems of the highest quality.

Follow us on Twitter, Instagram, and like our Facebook page to keep updated throughout the year and see what we’re up to.

 

Recap of the 9th Annual Get Down to Business Lunch to Benefit Easter Seals Florida

On January 20th, the 9th Annual Get Down to Business Lunch to Benefit Easter Seals Florida took place at the Kravis Center Cohen Pavilion in West Palm Beach. The sold out crowd of over 340 business leaders, philanthropists and entrepreneurs joined together for a day to support a great cause, network, and learn from others.

The event was highlighted by bestselling author of The Fred Factor and keynote leadership speaker Mark Sanborn. “Out of all of the years I’ve done this, there was something extra special about this event. The biggest thing I took away from Mark’s (Mark Sanborn) message is that you never know the impact you can have on someone by doing your best,” says Frigibar Industries, Inc. President and Easter Seals Florida Board Member.

From CEOs to entry-level employees, each person who represents a company can make a significant impact on others by going above and beyond what is considered to be a standard level of service. Mark gave examples of this through the story of Fred, a postman who was more concerned about people’s mail than those who were receiving the mail. His passion and hard work developed into the admiration of all the people he provided services for.

Leadership is often misunderstood as forceful commands by a person in a position of power. “Management is power over people. Leadership is power with people,” said Sanborn, empowering the audience to positively influence employees and others instead of using forceful management.

The theme of working together to accomplish mutual goals was also exampled by the organizing team. “It’s a great and rewarding representation of the power of people working together for a cause greater than themselves in a community,” says Oletzky about the event. Asked what the most rewarding aspect of the event was, Oletzky replied, “seeing everything come full circle and watching how much people enjoyed and got out of what we helped to put together. This event is unlike anything else in the area.”

Over the past nine events, the Get Down to Business Lunch has raised more than $600,000 to directly support the local programs of the Igoe-Amar Child Development Center through Easter Seals Florida. Out of every dollar, 91 cents is used to directly support these programs in the West Palm Beach area.

February brings another opportunity to support Easter Seals Florida during the PGA’s The Honda Classic, which takes place February 22-28. American Honda Birdies for Children is a fundraiser that donates 110% of pledged gifts while fans of the tournament guess the total number of birdies made during the tournament. The winner will receive a brand new 2016 Honda. In the event of a tie, a blind drawing from all of the correct guesses will determine the winner. Additional prizes will be randomly drawn. Donations can be made on The Honda Classic website here.

For more information about Easter Seals Florida, please visit EasterSeals.com/Florida, or contact Heather R. Weisbrod at 561.471.1688 ext. 133 or email at hweisbrod@fl.easterseals.com.

About Frigibar Industries, Inc.

Frigibar Industries, Inc. is one of the longest established manufacturers of marine refrigeration. Frigibar was started in 1971 by Founder and President Sheldon Oletzky, a twenty-one year veteran of the United States Navy and experienced aerospace engineer. In 2011, Sheldon’s daughter Shuly Oletzky took on the role of CEO and President of Frigibar and strives to grow the company’s legacy of providing the best in marine refrigeration. These freezers have taken on a secondary meaning; on-deck fiberglass freezers are referred to by boat builders and owners worldwide as Frigibars. Frigibar provides hand-crafted, marine refrigeration systems of the highest quality.

 

How Frigibar Approaches Customer Service

“You’ve reached the wrong department, let me transfer you to someone who can help.”

“But I’ve already been transferred five times,” you say as you’re ready to cancel your service or return a product because of bad customer service. We’ve all been there before.

In January, President Shuly Oletzky published an article on customer service on the Huffington Post Business Blog titled “Using Customer Service as a Competitive Advantage: 5 Ways to Help Customers Love You.” In the article, Shuly explains her frustration with companies that avoid using customer service as a competitive advantage for their business. “There’s a big issue when it comes to customer service — many companies simply don’t provide it…,” says Oletzky.

“As a business or entrepreneur, if you truly care about your customers and their experiences with your company, customer service should be at the top of your ‘important things to do’ list, and not approached like an afterthought,” says Oletzky, who feels excellent customer service is just as important as providing a high-quality product. “Good service makes people feel important and valued. Keeping customers happy isn’t rocket science. It does take time and will cost money, but the return is what keeps you in business.”

Delivery of two new Frigibar freezer/refrigerators

Satisfied Frigibar Customers


Customer service means something different for each business. For Frigibar, it can mean driving several hours to inspect a Frigibar Freezer that may need maintenance, or personally delivering a new refrigerator unit to a new customer. The image above was taken after Shuly Oletzky drove to Marco Island (roughly two hours away from Miami) to meet with new customers and hand-deliver their new freezers.

Frigibar works with each person we come into contact with as if they are a customer we’ve known for decades; putting their needs first, even if that means referring them to a different company to find their perfect solution. “If another product on the market suits their needs better, I’ll refer them elsewhere without hesitation. Exceptional customer service includes being a good resource and looking out for your customer’s best interest no matter what. Just because someone may not be the right customer today, doesn’t mean they won’t be in the future.”

Read “Using Customer Service as a Competitive Advantage: 5 Ways to Help Customers Love You” on the Huffington Post Business Blog here!

Whether you’re looking for a fish box for your competitive fishing team’s boat, a cockpit refrigerator/freezer, or something completely different, we invite you to contact Frigibar. We are happy to help.

9th Annual Get Down to Business Lunch January 20th to Benefit Easter Seals Florida

Get Down to Business Lunch Easter Seals West Palm Beach

The 9th Annual Get Down to Business Lunch, presented by The Breakers Palm Beach to benefit Easter Seals, will take place on January 20 at the Kravis Center Cohen Pavilion will feature bestselling author and leadership speaker Mark Sanborn to speak to the entrepreneurs and business professionals in attendance.

The 9th Annual Get Down to Business Lunch, presented by The Breakers Palm Beach to benefit Easter Seals, will take place on January 20 at the Kravis Center Cohen Pavilion. will feature bestselling author and leadership speaker Mark Sanborn to speak to the entrepreneurs and business professionals in attendance.

The 9th Annual Get Down to Business Lunch, presented by The Breakers Palm Beach to benefit Easter Seals, will take place on January 20th at the Kravis Center Cohen Pavilion. This year’s event will feature bestselling author and leadership speaker Mark Sanborn to speak to the entrepreneurs and business professionals in attendance.

Frigibar President Shuly Oletzky, who also serves on the Easter Seals Florida Board, has spent the past 15 years involved in the organization and related events. “I was originally just asked to help out with the organization fifteen years ago. I was amazed at the passion and good-hearted nature of the people that were and the good work they do. I immediately fell in love with Easter Seals and have been involved and a passionate supporter ever since,” says Oletzky, who has been involved in the Get Down to Business Lunch event since its inception nine years ago.

The annual event includes a VIP event the night before the lunch and a full luncheon the following day. The event relies on sponsorships and event tickets to help raise funds for Easter Seals Florida programming. “The lunch gives entrepreneurs, business professionals and philanthropists an opportunity to network, cross promote, share ideas, and most importantly, support an excellent cause,” says Oletzky.

According to Heather R. Weisbrod, Easter Seals Florida Director of Special Events, the event has been a significant contributor of funding for the organization. “Over the past eight years, the event has raised more than a half-million dollars which directly supports the local programs of the Igoe-Amar Child Development Center, providing services for children with developmental disabilities and delays.” Out of that more than $500,000 raised, 91 cents of every dollar is spent directly supporting West Palm Beach area programs.

“We are thrilled that this event continues to draw a sellout audience of business executives and young professionals working together to lead Palm Beach County in best practices of social and philanthropic responsibility within our community,” says Weisbrod.

Tickets to the event are still available and can be purchased online. To sponsor the event or to inquire about opportunities to get involved, please contact Heather R. Weisbrod at 561.471.1688 ext. 133 or email at hweisbrod@fl.easterseals.com. For more information on Easter Seals Florida, please visit EasterSeals.com/Florida.

About Frigibar Industries, Inc.

Frigibar Industries, Inc. is one of the longest established manufacturers of marine refrigeration. Frigibar was started in 1971 by Founder and President Sheldon Oletzky, a twenty-one year veteran of the United States Navy and experienced aerospace engineer. In 2011, Sheldon’s daughter Shuly Oletzky took on the role of CEO and President of Frigibar and strives to grow the company’s legacy of providing the best in marine refrigeration. These freezers have taken on a secondary meaning; on-deck fiberglass freezers are referred to by boat builders and owners worldwide as Frigibars. Frigibar provides hand-crafted, marine refrigeration systems of the highest quality.

Frigibar President Shuly Oletzky Featured in Huffington Post

Frigibar Industries, Inc. President Shuly Oletzky is a passionate entrepreneur and philanthropist who took over the family business from her father, Sheldon Oletzky, in late 2010. After over 40 years providing quality marine refrigeration products manufactured in America, Frigibar is the most trusted and reliable brand of refrigerators and freezers that travel on-board vessels of all shapes and sizes around the world.

When Shuly isn’t helping customers enjoy their lifestyle out on the water, she’s travelling, learning from others, building relationships, and volunteering in the community, including serving on the Board of Directors for Easter Seals Florida, who are hosting the “Get Down to Business Lunch” on January 20th in West Palm Beach.  Shuly is also a Boat Show Committee Member for the National Marine Manufacturers Association (NMMA), and is an alumni of the Goldman Sachs 10,000 Businesses program and Leadership Palm Beach County (LPBC).

As an alumni of the program hosted by Goldman Sachs, Shuly has the opportunity to submit articles to the Huffington Post. Over the past four months, Shuly has been featured on the Huffington Post small business blog three times. Here are the featured pieces and a short description of each.

–       7 Reasons to Plan for Succession in Your Business Today

Shuly highlights the importance of succession planning and seven reasons business owners and entrepreneurs should start planning for succession as soon as possible.

When transitioning to President of Frigibar Industries, Inc., our family business for over 40 years, there was no succession plan. Instead of being able to jump into the position and begin working on building the company, several months were spent putting processes into place, organizing documents, and learning how things were done in the past — all of which could’ve been done months or years earlier.”

–       10 Tips to Turn In-Person Events into a Secret Weapon for Your Business

Huffington Post Logo

In-person events have been one of the most beneficial activities to both Frigibar and the growth of Shuly as a business owner. From forming new partnerships to meeting new mentors, each event has brought value back to her and the business. This article covers 10 ways any business owner can turn an event into value.

–       Booth Tips: 9 Ways to Make the Most Out of Your Appearance at a Trade Show

Without a retail space, Frigibar relies on boat shows to give customers and partners access to freezer and refrigerator units. Shuly shares her advice to other entrepreneurs and sales professionals on how to get the most value out of appearing at a trade show or conference.

“To help you make the most out of exhibiting at a show without regretting your investment, here are nine ways to get more out of your next event or trade show, created with the help of one of the many valuable connections and friends I’ve made at an Inc. event, Nuphoriq Co-Founder and CCO Jamie Pritscher.”

To connect with Shuly, follow her on LinkedIn, Twitter, or email her at Shuly.Oletzky@Frigibar.com.

Happy New Year from Frigibar Industries, Inc.!

Happy New Year! I want to thank you so much for being part of our business. Whether you’re a customer, partner, employee, friend, or just like to read our blog, I want to personally thank you on behalf of our family. Since taking over the business from my father Sheldon Oletzky in late 2010, I’ve been overwhelmed by the help and patronage both the business and our team has received. We would not be where we are today without your support. Heading into our 45th year, we look forward to serving you in the New Year and beyond to the high level of service and quality expected from the Frigibar brand.
2015 was an exciting and rewarding year for the Frigibar team. We love receiving annual family letters at the end of each year, so we decided to do one and share with you; where we have been this year, what we are doing, to thank you for your continued support, and to let you know why we’re so excited about 2016.

2015 Highlights

Boat Shows

Frigibar Booth at MIBS 2016

Frigibar at MIBS 2016

Since our family began this journey over forty years ago, boat shows have played a very important part in our business. Shows give us a chance to interact in-person with customers and partners, and give others the opportunity to see and touch our products. In 2015, we exhibited at five shows, including:

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Outside of the shows we were able to physically participate in, due to our partnerships with other companies, Frigibar units were displayed at several additional shows, including the Palm Beach International Boat Show, New England Boat Show in Boston, Providence Boat Show, and the Bay Bridge Boat Show in Annapolis, Maryland.

Featured in…

2015 was a great year for spreading our message and products throughout the industry and beyond in publications and advertisements. We were featured in Southern Boating Magazine with an advertisement and product feature. You can also find us online and in the upcoming print version of Yachting Pages.

We have shared our insight about relevant business topics on the Huffington Post Business Blog thanks to our involvement with the Goldman Sachs 10,000 Small Businesses Program, which I completed last year. We have published three articles aimed at providing actionable advice for entrepreneurs. We enjoyed writing these articles and were thrilled to see one of them re-published on The Hartford’s website. Additional articles are in the works for next year. If you are interested in contributing, I welcome you to email our content manager, Michael Luchies at content@frigibar.com. Here are the three published articles from this year:

Frigibar Blog

We’ve designed our blog to provide you with relevant information on topics that add value to our readers. All in the past year, we’ve featured industry experts, fishing teams, boat-builders, yacht brokers, event directors, and several of our partners. At the urging of our team, I even discussed my passion for boat shows. We’d love if you took a look at our blog and read a couple of the articles we created just for you. If there is a topic that is of interest and you would like to learn more about, email us at content@frigibar.com and we will work on providing it.

Partnerships

2015 saw several new partnerships, including working with Yacht Equipment & Parts, and Whiticar Boat Works in Stuart, Florida to showcase Frigibar units. We also expanded our presence in the Northeast through our relationship with Island and Harbor Sales. For partnership inquiries, please contact us at info@frigibar.com.

Fishing Teams

We are so proud of our 2 spectacular fishing teams that we sponsored this year. Team Tito’s Fishing Team helped us start the year off right, hosting a special Tito’s Vodka tasting reception at our booth at the Miami International Boat show. The team had tremendous success with their Memorial Day family event and fishing tournament “The Downtown Showdown KDW” in West Palm Beach, Florida, which resulted in a 5-figure donation to Lauren’s Kids. Mark your calendars for May 20-21, 2016 for their 2nd Annual event and we will see you there!

Liquid Fire Fishing Team

The Liquid Fire Fishing Team and Frigibar President Shuly Oletzky

Liquid Fire Fishing Team received their custom Frigibar dunnage box for their Intrepid Powerboats 375 Center Console and traveled a good part of the year to numerous tournaments and events. Liquid Fire also spent a good portion of their time sharing knowledge through their fishing schools held around the country and you can see their upcoming schedule here. They had a fantastic finish to the year earning 1st Place in the Swansboro Five-0 King Mackerel Tournament and 3rd Place in the US Open King Mackerel Tournament. Read our interview with team captain Mark Henderson.

Why We’re Excited About 2016!

We have a lot of things to be thankful for and many opportunities to pursue in the New Year. Here are three of the things we’re looking forward to in 2016:

  • Expansion of online product availability
  • Partner acquisition and forming new relationships along with expanding existing partnerships Nationally and Internationally
  • New product development

Where we will be in the 1st Quarter of 2016

With any of our events, feel free to contact us ahead of time if you would like to schedule a time to meet with us or just stop on by. You can keep tabs on where we will be by visiting our events page which is updated with our upcoming event schedule and overviews of the fun stuff we do.

Thank you for an amazing 2015. We welcome you to follow us on Twitter, Instagram, and like our Facebook page to keep updated throughout the year and see what we’re up to.

Our mailing address has changed, so please make sure to update your records: Frigibar Industries, Inc. 3324 NW South River Drive, Miami, Florida 33142.

Wishing you a very Happy, Healthy & Prosperous New Year from our family to yours!

  • Shuly Oletzky, Frigibar President & the Frigibar Family

METSTRADE 2015: Marine Trade Show Recap

Frigibar President Shuly Oletzky has returned from Amsterdam after traveling to and exhibiting at METSTRADE 2015, the world’s largest marine equipment trade show. The show, which took place November 17-19 featured over 1,300 exhibitors from over 40 countries showcasing their products throughout nearly two-dozen pavilions. According to Boating Industry, overall attendance at METSTRADE 2015 was up 5.7 percent from 2014, which is a new record for the event.

METSTRADEThis show was the first METSTRADE event for Oletzky and a truly unique experience. When asked how this show was different from the 100 or so she’s attended in the past, Oletzky said, “One of the biggest differences of this show outside of being in Amsterdam, which was amazing, is that this was a business-to-business show and not aimed at end-users like at the other shows we participate in.” At METS she got access to meet partners and companies from around the world that she may not have been able to otherwise.

“Businesses in this industry truly understand the product — they want a way to contact you in the future, learn how to partner together, and begin a conversation on how a relationship can be mutually beneficial.” There are businesses at every show, but the atmosphere of this show was unlike that of consumer-focused shows. “I think the focus of the attendees is much different because there is a big emphasis on networking and improving and growing their business.”

One of the highlights was meeting the founders of a company in Greece that frequently works with Frigibar freezers while doing maintenance and repairs. “Having the opportunity to understand how a completely different market perceives our products and how they perform in a different part of the world was extremely valuable information,” said Oletzky. Although many stopped by, the entrepreneurs and executives in attendance moved quickly as most of them had an agenda and specific strategies when maneuvering around the show.

Asked for her favorite part of the experience at the show, Oletzky said, “the access I had to meet representatives from the US Department of Commerce located in Europe. I had a few opportunities to spend some time with them and learn about the European market. The education I received from them was really valuable.”

When attending an event for the first time, it can be hard to know what to expect, but Oletzky felt right at home. “I didn’t know what to expect because it was my first year, and I was extremely surprised with how much support I received while at the show. As soon as I found my booth on set-up day my freight forwarder was there to confirm the delivery of our showpiece. Shortly following, my contact from Enterprise Florida stopped by and assisted me in getting acclimated. Within the next 20 minutes the North America sales representative from the RAI was also at the booth to check in on things. It was very comforting and helpful to have all of this support,” says Oletzky.

Frigibar and Shuly Oletzky will now take a short break from attending shows before gearing up for the Miami International Boat Show in early February (February 11-15).

Don’t miss an update! Follow Frigibar onTwitter, Instagram and Facebook to see what we’re up to, news updates, new products, and more.

 

 

Why I Love Boat Shows: Q&A with Frigibar President Shuly Oletzky

Boat show season is in full swing and Frigibar is traveling across the world to bring the best in marine refrigeration to boat owners everywhere. From Newport to Amsterdam to right here in Florida (Miami and Fort Lauderdale), Frigibar President Shuly Oletzky will be at a half-dozen boat shows this season.

Frigibar has been featuring industry experts, boat-makers, and fishing teams in recent articles, so we thought we’d take a minute to sit down with Shuly to find out why she loves boat shows.

“Growing up as the daughter of the owner of a marine refrigeration company, going to boat shows was how I spent several weekends each year. Having attended around 100 shows, I’ve learned a lot and have grown to really appreciate the opportunities and atmosphere that are at every event.”

gosling-rum-reception-blue-water-desalinization-flibs-1-110416

Here is what we asked Shuly and her responses:

Q: What’s your favorite boat show memory?

Shuly Oletzky (SO): Spending time with my family; my dad specifically. When I was younger, I stood back and watched and played around. As I got older, I was able to help, learn about the business, and learn about my dad.

We spent hours and hours together talking, working together, and building an even stronger relationship. These were truly special times and I’m so grateful for those experiences.

Q: What is your favorite aspect of a boat show?

SO: By far, the people are what I enjoy most. There are several aspects of each show that I love due to how they allow people; myself included, to connect, network, and make friendships with others.

It may be all about business for some, but to me it’s the whole package of business, friendships, and building relationships and trust.

Q: What other aspects of boat shows do you love?

SO: There are quite a few.

The environment. It’s electric! There isn’t anything that matches the fun environment of a boat show. Everyone is excited, learning and shopping for things they desire around a common interest. When you get a group of people together that are passionate about the same things, it’s impossible not to feed off of their energy.

It’s a social and recreational activity. I find the people that are passionate about boating, fishing, and sailing are typically very social people who enjoy being surrounded by others. They’re friendly and open to meeting strangers and sharing their experiences during their travels.

The chance to meet other people in the industry. As hard as you work at a show, you see people you’re only seeing a couple of times a year. Organizers build in a lot of recreational activities and social time, including receptions.

Q: Do you enjoy going to a boat show more as an exhibitor or attendee?

SO: Whether I’m attending as an exhibitor or an attendee, I thoroughly enjoy these shows. As an attendee, I get to see customers and partners who I wouldn’t be able to meet with when I am exhibiting and spending most of my time in my booth. Going as an attendee also provides a great opportunity to make new B2B connections, as the other exhibitors don’t always get a chance to visit other booths during the show.

Q: How can exhibitors take advantage of shows?

SO: Be present and don’t consider your time at the show the same you would a normal work day. You have to try to limit your distractions and be accessible for attendees to meet and connect with you. If you’re disconnected, you’ll miss opportunities.

I want to be able to help everyone I can, even if it’s just to direct them to other booths they are looking for or tell them where the bathrooms are. If I’m buried in paperwork behind a table, no one will get the chance to meet me or feel comfortable coming up to me.

Q: What should attendees do to make the most of an event?

SO: Why are you going? Have your goals defined and plan ahead.

Know exactly what you want out of the show, and try to get this information early so you can relax and enjoy the rest of the show. Show producers want you to find what you are looking for, and so do the exhibitors! Take advantage of show guides, information booths, apps, show websites and staff walking the show to help make your experience a great one.

Q: If speaking to someone who has never attended a show, why should they go?

SO: Shows are a great overview of the industry and a very convenient way to get a lot done in a short amount of time. You have the opportunity to talk to multiple vendors in one place instead of making five different phone calls or trying to drive out to meet with them in person at their physical locations. For businesses like Frigibar who don’t have a store, shows are a wonderful opportunity for customers and vendors to see our products outside of visiting a partner who showcases our products or seeing it on a friend’s boat.

See what Shuly and Frigibar are up to by following us on Twitter, Instagram, and Facebook.

 

METSTRADE 2015: Frigibar Headed to Amsterdam for November 17-19 Event

1115161647fFrigibar is excited to be exhibiting at METSTRADE, the world’s largest marine equipment trade show, November 17-19 in Amsterdam. Over 1,300 exhibitors from over 40 countries will be in attendance, showcasing their products throughout nearly two-dozen pavilions. The event is the only international B2B exhibition for the marine leisure industry.

As the premier U.S. manufacturer of marine refrigeration products, Frigibar has been participating in local, regional, national and international events for 40 years, but this will be the company’s first appearance at METSTRADE. Frigibar President Shuly Oletzky will be traveling to the event and is looking forward to meeting with attendees to help them find the best solutions for their customers. There will be a Frigibar unit available to touch and learn about at the event.

“I am excited that Frigibar is going to be a part of the world’s largest marine equipment trade show. At METS, we will be able to provide access to and education about our products to attendees from over 40 countries. I am also thrilled for my first visit to Amsterdam,” says Shuly.  

Frigibar will be featured in the Superyacht pavilion at stand 09.705. “I could not think of a better location than the Superyacht pavilion for our METS debut. Frigibar crafts an attractive solution for the necessity of marine refrigeration. The level of sophistication and demand for quality products within the pavilion is very high, and we are honored to be among such fine company.” Exhibitors and attendees can schedule to meet with Frigibar ahead of time by contacting +1 305.757.7697, by emailing: info@frigibar.com.  View the full floorplan here.

To attend or for more information, visit metstrade.com. We hope to see you there and will be keeping you updated by sharing pictures and information straight from Amsterdam during the event. Follow Frigibar on Twitter, Instagram and Facebook.