METSTRADE 2015: Marine Trade Show Recap

Frigibar President Shuly Oletzky has returned from Amsterdam after traveling to and exhibiting at METSTRADE 2015, the world’s largest marine equipment trade show. The show, which took place November 17-19 featured over 1,300 exhibitors from over 40 countries showcasing their products throughout nearly two-dozen pavilions. According to Boating Industry, overall attendance at METSTRADE 2015 was up 5.7 percent from 2014, which is a new record for the event.

METSTRADEThis show was the first METSTRADE event for Oletzky and a truly unique experience. When asked how this show was different from the 100 or so she’s attended in the past, Oletzky said, “One of the biggest differences of this show outside of being in Amsterdam, which was amazing, is that this was a business-to-business show and not aimed at end-users like at the other shows we participate in.” At METS she got access to meet partners and companies from around the world that she may not have been able to otherwise.

“Businesses in this industry truly understand the product — they want a way to contact you in the future, learn how to partner together, and begin a conversation on how a relationship can be mutually beneficial.” There are businesses at every show, but the atmosphere of this show was unlike that of consumer-focused shows. “I think the focus of the attendees is much different because there is a big emphasis on networking and improving and growing their business.”

One of the highlights was meeting the founders of a company in Greece that frequently works with Frigibar freezers while doing maintenance and repairs. “Having the opportunity to understand how a completely different market perceives our products and how they perform in a different part of the world was extremely valuable information,” said Oletzky. Although many stopped by, the entrepreneurs and executives in attendance moved quickly as most of them had an agenda and specific strategies when maneuvering around the show.

Asked for her favorite part of the experience at the show, Oletzky said, “the access I had to meet representatives from the US Department of Commerce located in Europe. I had a few opportunities to spend some time with them and learn about the European market. The education I received from them was really valuable.”

When attending an event for the first time, it can be hard to know what to expect, but Oletzky felt right at home. “I didn’t know what to expect because it was my first year, and I was extremely surprised with how much support I received while at the show. As soon as I found my booth on set-up day my freight forwarder was there to confirm the delivery of our showpiece. Shortly following, my contact from Enterprise Florida stopped by and assisted me in getting acclimated. Within the next 20 minutes the North America sales representative from the RAI was also at the booth to check in on things. It was very comforting and helpful to have all of this support,” says Oletzky.

Frigibar and Shuly Oletzky will now take a short break from attending shows before gearing up for the Miami International Boat Show in early February (February 11-15).

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Why I Love Boat Shows: Q&A with Frigibar President Shuly Oletzky

Boat show season is in full swing and Frigibar is traveling across the world to bring the best in marine refrigeration to boat owners everywhere. From Newport to Amsterdam to right here in Florida (Miami and Fort Lauderdale), Frigibar President Shuly Oletzky will be at a half-dozen boat shows this season.

Frigibar has been featuring industry experts, boat-makers, and fishing teams in recent articles, so we thought we’d take a minute to sit down with Shuly to find out why she loves boat shows.

“Growing up as the daughter of the owner of a marine refrigeration company, going to boat shows was how I spent several weekends each year. Having attended around 100 shows, I’ve learned a lot and have grown to really appreciate the opportunities and atmosphere that are at every event.”


Here is what we asked Shuly and her responses:

Q: What’s your favorite boat show memory?

Shuly Oletzky (SO): Spending time with my family; my dad specifically. When I was younger, I stood back and watched and played around. As I got older, I was able to help, learn about the business, and learn about my dad.

We spent hours and hours together talking, working together, and building an even stronger relationship. These were truly special times and I’m so grateful for those experiences.

Q: What is your favorite aspect of a boat show?

SO: By far, the people are what I enjoy most. There are several aspects of each show that I love due to how they allow people; myself included, to connect, network, and make friendships with others.

It may be all about business for some, but to me it’s the whole package of business, friendships, and building relationships and trust.

Q: What other aspects of boat shows do you love?

SO: There are quite a few.

The environment. It’s electric! There isn’t anything that matches the fun environment of a boat show. Everyone is excited, learning and shopping for things they desire around a common interest. When you get a group of people together that are passionate about the same things, it’s impossible not to feed off of their energy.

It’s a social and recreational activity. I find the people that are passionate about boating, fishing, and sailing are typically very social people who enjoy being surrounded by others. They’re friendly and open to meeting strangers and sharing their experiences during their travels.

The chance to meet other people in the industry. As hard as you work at a show, you see people you’re only seeing a couple of times a year. Organizers build in a lot of recreational activities and social time, including receptions.

Q: Do you enjoy going to a boat show more as an exhibitor or attendee?

SO: Whether I’m attending as an exhibitor or an attendee, I thoroughly enjoy these shows. As an attendee, I get to see customers and partners who I wouldn’t be able to meet with when I am exhibiting and spending most of my time in my booth. Going as an attendee also provides a great opportunity to make new B2B connections, as the other exhibitors don’t always get a chance to visit other booths during the show.

Q: How can exhibitors take advantage of shows?

SO: Be present and don’t consider your time at the show the same you would a normal work day. You have to try to limit your distractions and be accessible for attendees to meet and connect with you. If you’re disconnected, you’ll miss opportunities.

I want to be able to help everyone I can, even if it’s just to direct them to other booths they are looking for or tell them where the bathrooms are. If I’m buried in paperwork behind a table, no one will get the chance to meet me or feel comfortable coming up to me.

Q: What should attendees do to make the most of an event?

SO: Why are you going? Have your goals defined and plan ahead.

Know exactly what you want out of the show, and try to get this information early so you can relax and enjoy the rest of the show. Show producers want you to find what you are looking for, and so do the exhibitors! Take advantage of show guides, information booths, apps, show websites and staff walking the show to help make your experience a great one.

Q: If speaking to someone who has never attended a show, why should they go?

SO: Shows are a great overview of the industry and a very convenient way to get a lot done in a short amount of time. You have the opportunity to talk to multiple vendors in one place instead of making five different phone calls or trying to drive out to meet with them in person at their physical locations. For businesses like Frigibar who don’t have a store, shows are a wonderful opportunity for customers and vendors to see our products outside of visiting a partner who showcases our products or seeing it on a friend’s boat.

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METSTRADE 2015: Frigibar Headed to Amsterdam for November 17-19 Event

1115161647fFrigibar is excited to be exhibiting at METSTRADE, the world’s largest marine equipment trade show, November 17-19 in Amsterdam. Over 1,300 exhibitors from over 40 countries will be in attendance, showcasing their products throughout nearly two-dozen pavilions. The event is the only international B2B exhibition for the marine leisure industry.

As the premier U.S. manufacturer of marine refrigeration products, Frigibar has been participating in local, regional, national and international events for 40 years, but this will be the company’s first appearance at METSTRADE. Frigibar President Shuly Oletzky will be traveling to the event and is looking forward to meeting with attendees to help them find the best solutions for their customers. There will be a Frigibar unit available to touch and learn about at the event.

“I am excited that Frigibar is going to be a part of the world’s largest marine equipment trade show. At METS, we will be able to provide access to and education about our products to attendees from over 40 countries. I am also thrilled for my first visit to Amsterdam,” says Shuly.  

Frigibar will be featured in the Superyacht pavilion at stand 09.705. “I could not think of a better location than the Superyacht pavilion for our METS debut. Frigibar crafts an attractive solution for the necessity of marine refrigeration. The level of sophistication and demand for quality products within the pavilion is very high, and we are honored to be among such fine company.” Exhibitors and attendees can schedule to meet with Frigibar ahead of time by contacting +1 305.757.7697, by emailing:  View the full floorplan here.

To attend or for more information, visit We hope to see you there and will be keeping you updated by sharing pictures and information straight from Amsterdam during the event. Follow Frigibar on Twitter, Instagram and Facebook.