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Frigibar President Shuly Oletzky Featured in Huffington Post

Frigibar Industries, Inc. President Shuly Oletzky is a passionate entrepreneur and philanthropist who took over the family business from her father, Sheldon Oletzky, in late 2010. After over 40 years providing quality marine refrigeration products manufactured in America, Frigibar is the most trusted and reliable brand of refrigerators and freezers that travel on-board vessels of all shapes and sizes around the world.

When Shuly isn’t helping customers enjoy their lifestyle out on the water, she’s travelling, learning from others, building relationships, and volunteering in the community, including serving on the Board of Directors for Easter Seals Florida, who are hosting the “Get Down to Business Lunch” on January 20th in West Palm Beach.  Shuly is also a Boat Show Committee Member for the National Marine Manufacturers Association (NMMA), and is an alumni of the Goldman Sachs 10,000 Businesses program and Leadership Palm Beach County (LPBC).

As an alumni of the program hosted by Goldman Sachs, Shuly has the opportunity to submit articles to the Huffington Post. Over the past four months, Shuly has been featured on the Huffington Post small business blog three times. Here are the featured pieces and a short description of each.

–       7 Reasons to Plan for Succession in Your Business Today

Shuly highlights the importance of succession planning and seven reasons business owners and entrepreneurs should start planning for succession as soon as possible.

When transitioning to President of Frigibar Industries, Inc., our family business for over 40 years, there was no succession plan. Instead of being able to jump into the position and begin working on building the company, several months were spent putting processes into place, organizing documents, and learning how things were done in the past — all of which could’ve been done months or years earlier.”

–       10 Tips to Turn In-Person Events into a Secret Weapon for Your Business

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In-person events have been one of the most beneficial activities to both Frigibar and the growth of Shuly as a business owner. From forming new partnerships to meeting new mentors, each event has brought value back to her and the business. This article covers 10 ways any business owner can turn an event into value.

–       Booth Tips: 9 Ways to Make the Most Out of Your Appearance at a Trade Show

Without a retail space, Frigibar relies on boat shows to give customers and partners access to freezer and refrigerator units. Shuly shares her advice to other entrepreneurs and sales professionals on how to get the most value out of appearing at a trade show or conference.

“To help you make the most out of exhibiting at a show without regretting your investment, here are nine ways to get more out of your next event or trade show, created with the help of one of the many valuable connections and friends I’ve made at an Inc. event, Nuphoriq Co-Founder and CCO Jamie Pritscher.”

To connect with Shuly, follow her on LinkedIn, Twitter, or email her at Shuly.Oletzky@Frigibar.com.

Frigibar Freezer Units to be Displayed at Stuart Boat Show with Whiticar Boat Works Partnership

STUART, FL, Dec. 22, 2015 — Frigibar Industries Inc., America’s foremost manufacturer of quality marine refrigeration products, and Whiticar Boat Works have partnered to bring the best in boat and yacht freezers and refrigerators to Stuart, Florida.

Frigibar Marine Refrigeration Unit

Frigibar is a staple at boat shows and marine industry events across the nation. Without a retail storefront, these events serve as a unique opportunity for boat and yacht customers to experience the quality of a Frigibar freezer.

As the largest boat show on the Treasure Coast, the Stuart Boat Show, now in its 42nd year, brings nearly 200 exhibitors, $100 million dollars in boats and marine products, and thousands of people together for a great three-day event. Taking place January 15-18 in Stuart, Florida, the show will feature motor yachts, cruisers, center consoles, speed boats, sport fishing boats, pontoon and personal watercrafts.

Whiticar Boat Works is the exclusive Frigibar dealer in Martin County, allowing local boaters to touch and feel what Frigibar has to offer. Asked why they partnered with Frigibar, a Whiticar representative stated, “We as a group feel their quality and long-standing market presence are the main reasons we recommend them and are proud to represent their product. We also appreciate the fact that they are “locally” made and customizable!”

The Stuart Boat Show will be located at 54 N. Dixie Hwy., Stuart, FL. There will be free parking, water taxi and shuttle service available at specified locations in downtown Stuart. Tickets are $12 for General Admission, $10 for seniors over 65, and tickets for Veterans and children (12 and under) and only $5. For more information on the Stuart Boat Show, visit: http://www.allsportsproductions.net/stuart-boat-show/   

About Frigibar Industries, Inc.

Frigibar Industries, Inc. is one of the longest established manufacturers of marine refrigeration. Frigibar was started in 1971 by founder and president Sheldon Oletzky, a twenty-one year veteran of the United States Navy and experienced aerospace engineer. In 2011, Sheldon’s daughter Shuly Oletzky took on the role of CEO and President of Frigibar and strives to grow the company’s legacy of providing the best in marine refrigeration. These freezers have taken on a secondary meaning; on-deck fiberglass freezers are referred to by boat builders and owners worldwide as Frigibars. Frigibar provides hand-crafted, marine refrigeration systems of the highest quality.

About Whiticar Boat Works

Based out of Stuart, Florida, Whiticar Boat Works has been in the boat business for over 70 years, and is known for providing only the best in boating and yachting. With an average of 28 years of experience among their talented staff, they provide the most dedicated and versatile services with what they call “white glove treatment.”

 

8 Custom Boat Building Considerations: What Buyers Need to Know

Deciding to have a boat built for your adventures is a significant decision, but it’s just the start of the rewarding process of having a vessel created of your very own. It’s like accepting a marriage proposal; you’re committed and very excited, but there’s a lot of work and research ahead leading up till the day you get to sail away together.

We interviewed Jeff Rhodes to find out the most important things to consider when deciding to buy a new boat from a builder. Jeff is the founder of Coastal Craft Welded Aluminium Boats Ltd. and has over two decades of experience building boats, including the Coastal Craft 65 Concord yacht. Here are eight important aspects of purchasing a custom-built boat to carefully consider prior to finalizing your purchase

65-Foot Coastal Craft Concord Yacht

  • Intended Use: Boats are made for the water, right? Should it really matter how you’re going to use it? In short, absolutely. According to Jeff, you need to have a firm understanding of how you are going to use the boat. “If someone wants to get to somewhere comfortably and safely, you need to make sure the boat can get them there.” The location where it will be used, frequency of use, and personal preferences will all factor into what boat and features will best fit your adventures.
  • Fully Understand What You’re Buying: Asked what’s the biggest mistake boat buyers of custom vessels make, Jeff said, “Not taking the time to fully understand the product they are considering purchasing. It’s hard to just walk through a boat show and know what you’re getting. You need to carefully go through specifications and what the boat is intended to do.” It’s important not to try to force a fit if what you’re considering buying doesn’t quite match how you plan on using it.
  • Qualify Your Builder: “Take your time and research the companies you’re considering. Do not rush the process of qualifying your builder,” Jeff says. He also cautions that qualifying a builder goes far beyond checking their reputation and seeing what they’ve built in the past. “They may be a great builder with a great reputation, but what they build might not match what you’re looking for and your unique needs. Buyers will gravitate towards a great brand, but want something that doesn’t fit what the builder makes.”
  • Naval Architecture: Coastal Craft specializes in yachts crafted out of aluminum, but the design, size, and intended use of your vessel may require a specific type of material. ”It’s all about the boat first, and then about styling and interior second. You can’t compromise the design.”
  • Communication with the Builder: Buyers need to keep an open and honest line of communication with the boat builder. “I can’t tell someone how they are going to use their boat, but I can use their description to help guide them in this process.” A boat customized for the conditions of Alaska is going to be different than one made for Miami, Florida, or even in Maine. “I need to understand how they plan on using the boat, and that is gained through having an open dialogue with them.” To avoid problems during the building process, make sure your builder is responsive and that you have contacts you can get ahold of when needed. If you are being left in the dark during the early stages of the process, it could be a warning sign.
  • Unique Needs and Preferences: We all have different preferences and needs, but can your builder accommodate them? Coastal Craft recently built a custom 65 Concord that included a wheelchair lift and custom elevator. The Coastal Craft team had to work closely with vendors and come up with innovative designs to give the customer exactly what they wanted. If you have custom needs or preferences, make sure they are presented to the builder at the beginning of the process, and make sure they can deliver. Ask if they have done anything similar in the past and how they would go about problem-solving and building the solution you need.
  • Interior Design: The overall design of the boat is the most important aspect of a build, but you have to be satisfied with the interior to fully enjoy your boat. Don’t overlook the interior of your boat. Take a look at boats similar to what you’re considering and keep track of what you like and dislike from each. Then, meet with who will be doing the interior design of your boat with each builder to see what they have designed in the past and to discuss what you want for the interior of your boat.
  • Maximizing Available Space: When asked “What’s the hardest aspect of a boat to build to a customer’s specifications,” Jeff replied, “It has to do with space. The biggest challenge is working with space (storage, deck) to maximize space. If you want a fast boat, your boat will have a different layout and have different space needs.”

Jeff Rhodes of Coastal Craft
Whatever builder or type of boat you decide to go with, it’s important not to rush the process and make sure that what you want can be delivered by the builder. If in need of help during the process, Jeff recommends talking to other boat owners, doing internet research, and considering hiring a Certified Professional Yacht Broker (
CPYB) to help. For more information on Jeff Rhodes or Coastal Craft boats, visit CoastalCraft.com.

Looking to make the most of your boat’s space? Let Frigibar show you how to better utilize your boat’s space with the best in marine refrigeration.

METSTRADE 2015: Marine Trade Show Recap

Frigibar President Shuly Oletzky has returned from Amsterdam after traveling to and exhibiting at METSTRADE 2015, the world’s largest marine equipment trade show. The show, which took place November 17-19 featured over 1,300 exhibitors from over 40 countries showcasing their products throughout nearly two-dozen pavilions. According to Boating Industry, overall attendance at METSTRADE 2015 was up 5.7 percent from 2014, which is a new record for the event.

METSTRADEThis show was the first METSTRADE event for Oletzky and a truly unique experience. When asked how this show was different from the 100 or so she’s attended in the past, Oletzky said, “One of the biggest differences of this show outside of being in Amsterdam, which was amazing, is that this was a business-to-business show and not aimed at end-users like at the other shows we participate in.” At METS she got access to meet partners and companies from around the world that she may not have been able to otherwise.

“Businesses in this industry truly understand the product — they want a way to contact you in the future, learn how to partner together, and begin a conversation on how a relationship can be mutually beneficial.” There are businesses at every show, but the atmosphere of this show was unlike that of consumer-focused shows. “I think the focus of the attendees is much different because there is a big emphasis on networking and improving and growing their business.”

One of the highlights was meeting the founders of a company in Greece that frequently works with Frigibar freezers while doing maintenance and repairs. “Having the opportunity to understand how a completely different market perceives our products and how they perform in a different part of the world was extremely valuable information,” said Oletzky. Although many stopped by, the entrepreneurs and executives in attendance moved quickly as most of them had an agenda and specific strategies when maneuvering around the show.

Asked for her favorite part of the experience at the show, Oletzky said, “the access I had to meet representatives from the US Department of Commerce located in Europe. I had a few opportunities to spend some time with them and learn about the European market. The education I received from them was really valuable.”

When attending an event for the first time, it can be hard to know what to expect, but Oletzky felt right at home. “I didn’t know what to expect because it was my first year, and I was extremely surprised with how much support I received while at the show. As soon as I found my booth on set-up day my freight forwarder was there to confirm the delivery of our showpiece. Shortly following, my contact from Enterprise Florida stopped by and assisted me in getting acclimated. Within the next 20 minutes the North America sales representative from the RAI was also at the booth to check in on things. It was very comforting and helpful to have all of this support,” says Oletzky.

Frigibar and Shuly Oletzky will now take a short break from attending shows before gearing up for the Miami International Boat Show in early February (February 11-15).

Don’t miss an update! Follow Frigibar onTwitter, Instagram and Facebook to see what we’re up to, news updates, new products, and more.

 

 

Frigibar: As Seen in Southern Boating Magazine

Founded in 1972, Southern Boating Magazine is a privately owned boating publication that aims to bring the best in boating lifestyle to you. Boating life is about leisure, luxury, and safety — three characteristics that stay true to Frigibar Industries’ brand as the leading manufacturer of quality marine refrigeration products.

Frigibar in Southern Boating Magazine

Frigibar was featured in the July 2015 issue of Southern Boating Magazine, and will also be featured in an upcoming product spotlight. Frigibar is proud to support media publications like Southern Boating Magazine that share tips, news, events, and other resources with the boating and yachting communities.

For more information on Southern Boating Magazine, visit SouthernBoating.com.

Looking for more great resources like Southern Boating Magazine? Visit Frigibar’s full boating and yachting resource list.

Why I Love Boat Shows: Q&A with Frigibar President Shuly Oletzky

Boat show season is in full swing and Frigibar is traveling across the world to bring the best in marine refrigeration to boat owners everywhere. From Newport to Amsterdam to right here in Florida (Miami and Fort Lauderdale), Frigibar President Shuly Oletzky will be at a half-dozen boat shows this season.

Frigibar has been featuring industry experts, boat-makers, and fishing teams in recent articles, so we thought we’d take a minute to sit down with Shuly to find out why she loves boat shows.

“Growing up as the daughter of the owner of a marine refrigeration company, going to boat shows was how I spent several weekends each year. Having attended around 100 shows, I’ve learned a lot and have grown to really appreciate the opportunities and atmosphere that are at every event.”

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Here is what we asked Shuly and her responses:

Q: What’s your favorite boat show memory?

Shuly Oletzky (SO): Spending time with my family; my dad specifically. When I was younger, I stood back and watched and played around. As I got older, I was able to help, learn about the business, and learn about my dad.

We spent hours and hours together talking, working together, and building an even stronger relationship. These were truly special times and I’m so grateful for those experiences.

Q: What is your favorite aspect of a boat show?

SO: By far, the people are what I enjoy most. There are several aspects of each show that I love due to how they allow people; myself included, to connect, network, and make friendships with others.

It may be all about business for some, but to me it’s the whole package of business, friendships, and building relationships and trust.

Q: What other aspects of boat shows do you love?

SO: There are quite a few.

The environment. It’s electric! There isn’t anything that matches the fun environment of a boat show. Everyone is excited, learning and shopping for things they desire around a common interest. When you get a group of people together that are passionate about the same things, it’s impossible not to feed off of their energy.

It’s a social and recreational activity. I find the people that are passionate about boating, fishing, and sailing are typically very social people who enjoy being surrounded by others. They’re friendly and open to meeting strangers and sharing their experiences during their travels.

The chance to meet other people in the industry. As hard as you work at a show, you see people you’re only seeing a couple of times a year. Organizers build in a lot of recreational activities and social time, including receptions.

Q: Do you enjoy going to a boat show more as an exhibitor or attendee?

SO: Whether I’m attending as an exhibitor or an attendee, I thoroughly enjoy these shows. As an attendee, I get to see customers and partners who I wouldn’t be able to meet with when I am exhibiting and spending most of my time in my booth. Going as an attendee also provides a great opportunity to make new B2B connections, as the other exhibitors don’t always get a chance to visit other booths during the show.

Q: How can exhibitors take advantage of shows?

SO: Be present and don’t consider your time at the show the same you would a normal work day. You have to try to limit your distractions and be accessible for attendees to meet and connect with you. If you’re disconnected, you’ll miss opportunities.

I want to be able to help everyone I can, even if it’s just to direct them to other booths they are looking for or tell them where the bathrooms are. If I’m buried in paperwork behind a table, no one will get the chance to meet me or feel comfortable coming up to me.

Q: What should attendees do to make the most of an event?

SO: Why are you going? Have your goals defined and plan ahead.

Know exactly what you want out of the show, and try to get this information early so you can relax and enjoy the rest of the show. Show producers want you to find what you are looking for, and so do the exhibitors! Take advantage of show guides, information booths, apps, show websites and staff walking the show to help make your experience a great one.

Q: If speaking to someone who has never attended a show, why should they go?

SO: Shows are a great overview of the industry and a very convenient way to get a lot done in a short amount of time. You have the opportunity to talk to multiple vendors in one place instead of making five different phone calls or trying to drive out to meet with them in person at their physical locations. For businesses like Frigibar who don’t have a store, shows are a wonderful opportunity for customers and vendors to see our products outside of visiting a partner who showcases our products or seeing it on a friend’s boat.

See what Shuly and Frigibar are up to by following us on Twitter, Instagram, and Facebook.

 

METSTRADE 2015: Frigibar Headed to Amsterdam for November 17-19 Event

1115161647fFrigibar is excited to be exhibiting at METSTRADE, the world’s largest marine equipment trade show, November 17-19 in Amsterdam. Over 1,300 exhibitors from over 40 countries will be in attendance, showcasing their products throughout nearly two-dozen pavilions. The event is the only international B2B exhibition for the marine leisure industry.

As the premier U.S. manufacturer of marine refrigeration products, Frigibar has been participating in local, regional, national and international events for 40 years, but this will be the company’s first appearance at METSTRADE. Frigibar President Shuly Oletzky will be traveling to the event and is looking forward to meeting with attendees to help them find the best solutions for their customers. There will be a Frigibar unit available to touch and learn about at the event.

“I am excited that Frigibar is going to be a part of the world’s largest marine equipment trade show. At METS, we will be able to provide access to and education about our products to attendees from over 40 countries. I am also thrilled for my first visit to Amsterdam,” says Shuly.  

Frigibar will be featured in the Superyacht pavilion at stand 09.705. “I could not think of a better location than the Superyacht pavilion for our METS debut. Frigibar crafts an attractive solution for the necessity of marine refrigeration. The level of sophistication and demand for quality products within the pavilion is very high, and we are honored to be among such fine company.” Exhibitors and attendees can schedule to meet with Frigibar ahead of time by contacting +1 305.757.7697, by emailing: info@frigibar.com.  View the full floorplan here.

To attend or for more information, visit metstrade.com. We hope to see you there and will be keeping you updated by sharing pictures and information straight from Amsterdam during the event. Follow Frigibar on Twitter, Instagram and Facebook.

What’s New at the Miami International Boat Show? 4 Things to Look Forward To  

MiamiBoatShowLogo-0000This upcoming February, the 75th Miami International Boat Show will bring over 100,000 visitors to the area for the five-day event. As you can imagine, a show of this size yields benefits to not only the attendees but the entire state. “The show is a tremendous economic driver for the state of Florida with an annual economic impact of $600 million annually, creating in excess of $30 million in sales tax,” says Cathy Rick-Joule, Vice President of the Boat Show Division for the National Marine Manufacturers Association (NMMA).

Rick-Joule has spent several decades working with the show and was kind enough to take a little bit of time out of her busy schedule to tell attendees what to expect and what’s new at the 2016 Progressive Insurance Miami International Boat Show — “the world’s premier boating event.” Not only is there a brand new location, there’s a lot of new features the show is bringing to enhance your experience. Here’s a list of our favorite new additions to this year’s event:

Maimi Marine

  • Firsts: Large events have so many moving parts, it can be difficult to add new features and opportunities for attendees, but this hasn’t stopped the NMMA and event organizers from providing a whole host of firsts, including free events and activities. “For the first time ever, boating enthusiasts will be able to view boats directly in the water, take a boating course through Discover Boating Hands-On Skills Training or test drive the dreamboat they’ve been eyeing. Plus, they can get their feet wet at Try It Cove, a brand new area at the Miami Boat Show offering up free paddle boarding and more.”
  • Miami BBQFresh Tastes: What would a Miami show be without great food? According to Cathy, the whole family has something to look forward to when it’s time to eat. “This year’s show features a variety of exciting new food and beverage options and experiences, including a BBQ restaurant, beer garden, cigar and wine bar, on the go lunch options, and an interactive kids’ area where they can build their own pizzas.”
  • Free shuttles: The show is partnering with Freebee to provide free rides on routes in popular, high-traffic areas, and are outfitted with mini HD televisions and audio systems.  To request rides select the “Take me to the Boat Show” button on the home screen of the Freebee Mobile App.
  • MORE Parking: This year’s new location and the efforts of the show staff have resulted in seven times more parking spots than last year in Miami Beach. The additional parking will allow for attendees to easily venture in and out of the show and relax instead of spending hours looking for a spot.

Make sure to join Frigibar Industries at the 2016 Miami International Boat Show February 11 – 15 at the Miami Stadium Park & Basin. For more information, visit MiamiBoatShow.com.

Family Fishing: Interview with Liquid Fire Fishing Team Captain Mark Henderson

“If you want to be the best at something, you have to put the effort and energy in it.”

As a business dedicated to the marine industry for over 40 years, Frigibar has seen the hard work and commitment needed to be a boat owner. From boat upkeep to managing a crew, each owner has a unique story and motivations for what they do. When a boat owner is also the captain and lead angler of a fishing team, there’s a whole new level of devotion required.

Frigibar recently interviewed boat owner, captain, and 2008 Yamaha Professional Kingfish Tour’s Angler of the Year, Mark Henderson. Henderson started the Liquid Fire Fishing Team in 2005, just a year after participating in his first competitive event with friend Ben Beasley. “I was hooked.” A decade later, the team is still going strong and competes in 15-22 competitions each year on their Intrepid 375TE CC Open, powered by triple Yamaha 350s.

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As team captain, Mark handles marketing, promotions, sponsorships, speaking engagements, and more in addition to angling. There are many responsibilities and things to consider for each captain, but according to Mark, nothing is as important as putting the right team together. “Having people around you that are dedicated and care as much as you do, that’s the most important thing as a captain.” Mark has compiled a team of skilled anglers he knows very well — his family. The team consists of his sons Joshua and Crockett, wife Audrey, and several guest anglers including his brother-in-law, Chris Waters. “Surround yourself with people that are passionate about the sport and who you can count on.”

Having a reliable team full of your family has additional benefits. The ability to spend time with his family while living out his passion is a dream come true for Mark, but it doesn’t make his job easy. Although Mark has an everyday job, he takes each aspect of leading a competitive fishing team seriously and advises hopeful anglers to do the same, because competitive angling is more than just a hobby. “The dedication of being a professional at anything is the most critical thing to have…you can overcome a lack of talent or anything else with hard work.”

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The 21 events the team will compete in this year requires travel and flexibility depending on the weather, which Mark says drives decision-making as a captain. “You have to be able to monitor the weather to get the most out of your trip.” Teams are often given 2-3 days to choose from in a competition, and choosing a day with choppy waters or strong winds can put an end to your tournament chances before it begins.

Outside of making the big catch, competitive fishing is about preparing, studying, listening and being aware of your surroundings. “The misconception is that it’s all about fishing…the fishing part of it is what people see and read about,” Mark says. He also cautions amateur anglers to avoid getting caught up in how competitive fishing is portrayed on television or by other sources. “Be aware that it’s not everything that you see in a 30-minute television show or hear during an hour-long seminar.” To get a real look at competitive fishing, Mark Henderson recommends visiting the Southern Kingfish Association website, FishSKA.com, and to research and follow teams on social media. The Liquid Fire team has over 8,000 Facebook followers, and shares information and pictures regularly. To contact Mark Henderson, email him at Mark@FishLF.com, and follow the Liquid Fire Fishing Team on Facebook and Twitter. Follow Frigibar on Facebook, Twitter, Instagram, and LinkedIn.