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Frigibar is Moving: West Palm Beach is Getting Cooler

West Palm Beach Just Got a Little Bit Cooler

We’re excited to announce that Frigibar Industries Inc., your provider of premium American-made marine refrigeration units and freezers for boats and yachts, is relocating from Miami, Florida to West Palm Beach after more than 46 years.

Our team is looking forward to being part of the marine industry community in Palm Beach. We plan to grow in our new home while continuing to provide excellent products and service to all of our customers—in all of South Florida and around the world. Frigibar President Oletzky has resided in Palm Beach County for over 16 years and is thrilled to bring the company “home” to West Palm Beach.

The new facility is located at 5770 Columbia Circle, just off of Hill Avenue on Columbia Circle, south of Merchants Metals and east of Factory Direct Supply WPB. The move brings us closer to local marine industry staples, including Rybovich Marina, Suntex Marina at Riviera Beach, American Yacht Restoration, Gulfstream Marine, Beard Marine Group and others.

frigibar-bodacious-commodore-2013-02-rev1

For those who aren’t familiar with our products, Frigibar builds handcrafted, custom-built freezer/refrigerator units, fiberglass cockpit freezers, dock boxes, insulated fish boxes, ice chests, and more. Our products are available online at Frigibar.com, and also through our partners like Sailor Sams. Visit our about page for more information on Frigibar.

We are incredibly proud to have called Miami home for decades, and we’re grateful for all support we received in and from the community. We will remain a part of the Miami marine industry community and plan on continuing to exhibit at and support the Miami International Boat Show.

To learn more about the move or our products, feel free to give us a call at 305-757-7697. View our product catalog here at Frigibar.com/products.

Boat Shows

How are Frigibar Cockpit Freezers DIfferent from Other Marine Refrigeration Units?

Appliances play an important role in our lives. However, we rarely look through catalogs and learn about types of appliances before needing to replace one that’s going bad. This creates a small learning curve, meaning the buyer has to quickly learn the difference between what’s available and which unit will fit their exact needs and preferences.

Explore Your Options: Marine Refrigeration Options for Boats and Yachts: What’s Available?

When looking for an additional or replacement yacht freezer, there are significant differences between a Frigibar and other freezer/refrigerators on the market, but they aren’t always obvious. We asked Frigibar President Shuly Oletzky “What makes Frigibar Cockpit Freezers different from other marine refrigeration units?” Here’s what she had to say about the Frigibar Cockpit Freezers, which are the leading product in Frigibar’s product catalog:

“One of the most interesting things about Frigibar Cockpit Freezers is that they are designed to be outside on your vessel. This is unlike the majority of refrigeration options available for the galley or under a cabinet.

The Frigibar Cockpit Freezer line is designed to be part of the deck of the boat, giving you significantly more cold storage that might be hard to find in other sizes that are available. They are also pretty versatile in addition to the extra space that you will gain. You can put them on the sundeck and use them for additional seating if you decide on a bench seat.  

We provide options for a 3-inch or 1.5-inch cushion depending on the model that you’re interested in. These units blend in very nicely and enhance and expand the seating area.”

Learn more about Frigibar’s Cockpit Freezers and reserve yours today here!

How Does a Condensing Unit Work in a Marine Refrigeration System?

Freezers are made for different environments and purposes. In marine refrigeration, units have to be able to perform in a tropical climate, be environment resistant and even rustproof, and be crafted to meet the needs and preferences of the owner, captain, and crew. One of those needs is being able to freeze items solid at an extremely low temperature.

A condensing unit, along with a well-insulated box, thermostat, and properly functioning freezer, can accomplish temperatures as low as -20 degrees Fahrenheit.

One of the questions I get when discussing our freezer/refrigerators is, “How does a condensing unit work?”

A function of a condenser is defined as; “In systems involving heat transfer, a condenser is a device or unit used to condense a substance from its gaseous to its liquid state, by cooling it.”

A condensing unit is comprised of all the components required for a refrigeration system to remove heat from the interior of the freezer or refrigerator by putting gas through a meter and into an evaporator. The gas is returned to the condenser which cools the gas, turning it back into a liquid before it is then returned to the compressor to start the process all over again.

Once the temperature inside the box reaches the programmed temperature of the thermostat, the unit stops, and when the temperature returns back above the programmed amount it turns the system back on again. This is the refrigeration system’s cycle.

To simplify, a condensing unit is the heart which makes your freezer or refrigerator work, keeping your food, drinks, or bait cold and fresh so you can enjoy your weekend outing or fishing trip.

Having manufactured handcrafted marine refrigeration systems over forty-five years, we take pride in having informed customers. To help captains, crews, and owners understand their systems better, we provide content on specific aspects of marine refrigeration. What would you like to know more about? Email us your questions at info@frigibar.com.

Frigibar President Shuly Oletzky to Speak at Small Giants Summit 2016 in Denver

small-giants

In-person events present a great opportunity to meet with and learn from others. Frigibar Industries President Shuly Oletzky will speak to fellow entrepreneurs and business leaders at the upcoming 2016 Small Giants Summit in Denver, Colorado, which will take place June 12-14.

Oletzky, who took over Frigibar Industries after her father passed away in late 2010, will share her experience, insight and advice for others on the important topic of succession planning.

Shuly left her corporate job in real estate to take over the business, but did so unexpectedly and without a clear path due to the lack of succession planning. Although her father Sheldon Oletzky had built a well-respected business and was an admired leader, as Shuly puts it, “he thought he would live forever.” When he fell ill, no plan was in place and Shuly was left to make a tough decision about the business without knowing what her father wanted (until later) and without guidance and time to prepare for the shift.

“Instead of being able to enjoy the last few months of my father’s life, we were scrambling to get as much in place as possible with the business and figure out what to do,” Shuly stated. The business was saved, but at a steep cost. About a year after taking over the business, Shuly learned from a family friend that her father did indeed hope she would take over the business, but didn’t want to put pressure on her, so he decided to keep his wishes a secret.

Unlike Frigibar, many businesses never recover after a business owner leaves behind a company without a plan. Shuly will try to leave summit attendees with sometools they can use to navigate the process of planning for succession. “If I can help even one business forego what I went through with my talk and ongoing efforts to raise awareness of the importance of succession planning, the time and effort I put into it will be more than worth it,” says Shuly.

Founded by entrepreneur and thought leader Paul Spiegelman, the Small Giants Community exists to identify, connect and develop values-driven business leaders. The community was inspired by author Bo Burlingham’s book, Small Giants: Companies that Choose to Be Great Instead of Big. The book profiled fourteen companies that had unique founders and processes that set them apart from the millions of small businesses that do business and management as usual.

For more information and to register for the 2016 Small Giants Summit, visit the Small Giants Community registration page.

Stay tuned for information about Shuly’s talk and a video of her presentation on succession planning. For more from Shuly, visit her blog at ShareIdeasWithPurpose.com.

Frigibar Featured in Yachting Pages Marine Refrigeration Guide Article

Frigibar and President Shuly Oletzky were recently featured in Yachting Pages article, “Taking care of your marine refrigeration systems.” The guide, written by Luke Wheeler, covers how to avoid the most common yacht refrigeration problems, the importance of servicing systems regularly, and quick marine refrigerator maintenance tips for captains and crews. As Luke points out in the guide along with information from Oletzky, marine refrigeration is one of the most overlooked aspects of yachting.

Luke Wheeler:

“Of all the essential products we use in our lives every day, the refrigerator is one that often gets taken for granted. Being able to go and grab some cold milk for a bowl of cereal isn’t normally something we consider a particular luxury – but when you’re dealing with a broken-down fridge, it quickly becomes one.

The ability to store chilled and frozen goods aboard a superyacht isn’t quite as simple as fitting the same kind of fridge-freezer you’d have in your kitchen at home. In fact, marine refrigeration is quite a specialised field.”

Yachting Pages

Yachting Pages is the world’s leading superyacht directory. Their directories, reviews and guides are trusted around the world by boating enthusiasts, captains, crews, and the entire marine industry.

Read the full article by Luke Wheeler on Yachting-Pages.com here. View Frigibar’s official Yachting Pages page here at: http://www.yachting-pages.com/hvac-refrigeration/frigibar/ms.html.   

Have questions about marine refrigeration? Ask Shuly Oletzky directly by contacting Frigibar at info@Frigibar.com.

 

From Fishing for Profit to Nonprofit Angling: Southern Fishing Charities

“We are naturally giving and like to make sure people are taken care of. Deserving people deserve good things.” – John Mitchell

With nationally televised events, competitive fishing has made its way into the mainstream. The average viewer now has a look at what fishing tournaments are all about…or do they?

While events like the Bassmaster Elite Series have prizes in the hundreds of thousands of dollars and people tuning in to follow the event from around the world, the majority of fishing tournaments don’t offer life-changing rewards or even cash prizes of any size. To most competitive fishing teams and individual anglers, it’s about much more than financial gain, trophies, or publicity gained from being shown on television.

Southern Fishing CharitiesJohn Mitchell and John Jackson (JJ) are part of a close-knit group of friends who are also successful businessmen and avid fishermen. One evening, the group was sitting around having food and drinks while discussing what was wrong with the current structure of local fishing tournaments.

Events were poorly planned, poorly attended, and did little if anything at all for local nonprofits that were in desperate need of support. The entire group of friends all felt that there was a much better way to support anglers with a passion for giving to others who also wanted to participate in a great event.

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The group worked to transform local amateur fishing tournaments into a chance for competitive friends who love being out on the water to get together and compete while raising money for a charity. After partnering with Tito’s Handmade Vodka to become  their official fishing team, John and JJ created Southern Fishing Charities (SFC) along with Tito’s Market Manager Grant Portier. “We looked at how the fishing community could give back to not just the anglers and their families, but local charities that could benefit from that,” John Mitchell says. The nonprofit they created, Southern Fishing Charities, organizes events and coordinates efforts to support local charities directly with the proceeds from each tournament.

John, Grant and JJ give all of the credit for their efforts to the man who helped introduce them to Tito’s Handmade Vodka, Scott Terry, a close friend who passed away a short time ago. John states that “Scott will forever be remembered and an important part of our team.” To honor Scott and continue his legacy, they participate in an honorary walk to benefit Lauren’s Kids, a nonprofit dedicated to preventing childhood sexual abuse.

Lauren’s Kids, which provides help and support to victims and preventative measures to prevent future abuse, was chosen by the team to serve as the primary benefactor of the SFC’s 2015 season. The organization had a direct impact on Scott Terry, which allowed him to give his best to others.

Asked what drives him to pursue so many different efforts in addition to his business, John Mitchell said that it’s the ability to give back. “Personally, I feel like I’ve been very fortunate in my life to do what I’ve done and see what life has given me. Anytime you can help somebody and give somebody a fighting chance; I believe they deserve that.”

JJ said his motivation stems from channeling his competitive drive to do good for others. “Competition has driven me to do many things, and this has given me a chance to turn it into something positive that can help a lot of great people.”

This group of friends has done just that. Through the Bluewater Babes Fish for a Cure event, the Tito’s Handmade Vodka team along with the support of Tito’s Handmade Vodka recently donated a check for $15,000. The hard work they put in is worth every bit of the payoff to the team. “We will spend every day every weekend waking up at 2am until 7pm at night in 6-foot waves in the worst conditions possible to do things like that because we believe in helping people,” said John Mitchell.

The Tito’s Handmade Vodka team encourages other people to get involved, whether that means reaching out within their local community to find causes they care about or reaching out to them about Southern Fishing Charities. “Everyone should get involved. Volunteers make what we do possible,” said JJ, who stated they are always in need of help for events.

If interested in getting involved, contact John Mitchell at john@southernfishingcharities.org or John Jackson at john@teamtitos.com. To find out more about the Tito’s Handmade Vodka Fishing Team, follow them on Facebook and southernfishingcharities.org.

Discussing the Miami International Boat Show on AM 880 THE BIZ Entertaining Business with Frigibar & NMMA

“The 75th Anniversary of the Miami International Boat Show has a new home – back in Miami where it started in 1941,” said Cathy Rick-Joule, VP of the Miami International Boat Show for the NMMA (National Marine Manufacturers Association). The show was previously located at the Miami Beach Convention Center. Rick-Joule and Frigibar President and NMMA member Shuly Oletzky joined Nora Adler and Jesse Stolow on AM 880 The BizEntertaining Business to talk about the upcoming Progressive Insurance Miami International Boat Show. Listen to the full interview here:

“We’re gearing up for the Miami International Boat Show, which is a consumer show. We’re looking forward to having the opportunity to meet with our customers to have them have a hands on opportunity to touch, feel, and see our products,” said Oletzky. When asked to explain what her company does, she said, “Frigibar Industries is the manufacturer of fiberglass marine refrigeration equipment. We make freezers, refrigerators. We also do dry storage options (including) dock boxes and deck boxes. We also build for boat builders and (superyacht) refit yards as well.”

Frigibar Freezer

Frigibar Captain Freezer

The upcoming show will showcase many new activities, opportunities and attractions for attendees, highlighted by their new location — the newly renovated Miami Marine Stadium. This will mark the first time in 46 years the Miami International Boat Show is hosted in a new location. “We finally have the opportunity to provide enough parking not only for attendees, but for vendors,” said Rick-Joule, who also mentioned that over 10,000 parking spots will be available for attendees. “I remember going to the stadium (Miami Marine Stadium) when I was a kid watching concerts and boat races. That was the place to go – it was an event to go down for (to be there),” said Oletzky.

The show brings a lot more than boats and attendees to Florida and the city of Miami. “This is a $600 million economic impact event. About 25% of our customers come from outside of the state of Florida. Many of them are international. We have a very significant South American influence. Out-of-towners spend $80 million while they’re here during their visit. The product sales result in about $30 million of sales tax for the state. Two-hundred thousand hotel rooms are filled, and I think most importantly – the people that come to the show take away a very positive memory of a beautiful paradise that we are lucky enough to live in,” said Cathy Rick-Joule.

The 75th annual Miami International Boat Show also marks a significant milestone in the history of Frigibar Industries, Inc. “This is our 50th year participating in the show, which we’re very excited about. We’re in Tent C Booth 554. Anybody that would like to come down, we’d love to see you. Come and enjoy a fantastic experience,” said Oletzky.

Attendees 15 and under receive free admission to the show. To learn more and to get your tickets, visit: www.MiamiBoatShow.com. If you would like to learn more about Frigibar visit www.frigibar.com. Come out and enjoy the show (February 11-15).

Additional interview quotes:

  • “It’s the gathering of the marine industry.” – Cathy Rick-Joule
  • “You have the opportunity to control your experience when you come to the show…You can have your parking ticket in hand, know where everything is before you leave your house. That wasn’t possible before. You don’t have to hope for that one parking spot.” – Cathy Rick-Joule
  • “We believe we’ve found the future home of the boat show for many, many, many years to come at Miami Marine Stadium Park and Basin.” – Cathy Rick-Joule
  • “We are fortunate to have wonderful, mindful, kind business owners like Shuly participate in our events. They build a wonderful product; they stand behind their product. She stands shoulder to shoulder with many other manufacturers that run the same type of business. We have an association of members that are absolutely fantastic.” – Cathy Rick-Joule

About Frigibar Industries, Inc.

Frigibar Industries, Inc. is one of the longest established manufacturers of marine refrigeration. Frigibar was started in 1971 by Founder and President Sheldon Oletzky, a twenty-one year veteran of the United States Navy and experienced aerospace engineer. In 2011, Sheldon’s daughter Shuly Oletzky took on the role of CEO and President of Frigibar and strives to grow the company’s legacy of providing the best in marine refrigeration. These freezers have taken on a secondary meaning; on-deck fiberglass freezers are referred to by boat builders and owners worldwide as Frigibars. Frigibar provides hand-crafted, marine refrigeration systems of the highest quality.

Follow us on Twitter, Instagram, and like our Facebook page to keep updated throughout the year and see what we’re up to.

 

Recap of the 9th Annual Get Down to Business Lunch to Benefit Easter Seals Florida

On January 20th, the 9th Annual Get Down to Business Lunch to Benefit Easter Seals Florida took place at the Kravis Center Cohen Pavilion in West Palm Beach. The sold out crowd of over 340 business leaders, philanthropists and entrepreneurs joined together for a day to support a great cause, network, and learn from others.

The event was highlighted by bestselling author of The Fred Factor and keynote leadership speaker Mark Sanborn. “Out of all of the years I’ve done this, there was something extra special about this event. The biggest thing I took away from Mark’s (Mark Sanborn) message is that you never know the impact you can have on someone by doing your best,” says Frigibar Industries, Inc. President and Easter Seals Florida Board Member.

From CEOs to entry-level employees, each person who represents a company can make a significant impact on others by going above and beyond what is considered to be a standard level of service. Mark gave examples of this through the story of Fred, a postman who was more concerned about people’s mail than those who were receiving the mail. His passion and hard work developed into the admiration of all the people he provided services for.

Leadership is often misunderstood as forceful commands by a person in a position of power. “Management is power over people. Leadership is power with people,” said Sanborn, empowering the audience to positively influence employees and others instead of using forceful management.

The theme of working together to accomplish mutual goals was also exampled by the organizing team. “It’s a great and rewarding representation of the power of people working together for a cause greater than themselves in a community,” says Oletzky about the event. Asked what the most rewarding aspect of the event was, Oletzky replied, “seeing everything come full circle and watching how much people enjoyed and got out of what we helped to put together. This event is unlike anything else in the area.”

Over the past nine events, the Get Down to Business Lunch has raised more than $600,000 to directly support the local programs of the Igoe-Amar Child Development Center through Easter Seals Florida. Out of every dollar, 91 cents is used to directly support these programs in the West Palm Beach area.

February brings another opportunity to support Easter Seals Florida during the PGA’s The Honda Classic, which takes place February 22-28. American Honda Birdies for Children is a fundraiser that donates 110% of pledged gifts while fans of the tournament guess the total number of birdies made during the tournament. The winner will receive a brand new 2016 Honda. In the event of a tie, a blind drawing from all of the correct guesses will determine the winner. Additional prizes will be randomly drawn. Donations can be made on The Honda Classic website here.

For more information about Easter Seals Florida, please visit EasterSeals.com/Florida, or contact Heather R. Weisbrod at 561.471.1688 ext. 133 or email at hweisbrod@fl.easterseals.com.

About Frigibar Industries, Inc.

Frigibar Industries, Inc. is one of the longest established manufacturers of marine refrigeration. Frigibar was started in 1971 by Founder and President Sheldon Oletzky, a twenty-one year veteran of the United States Navy and experienced aerospace engineer. In 2011, Sheldon’s daughter Shuly Oletzky took on the role of CEO and President of Frigibar and strives to grow the company’s legacy of providing the best in marine refrigeration. These freezers have taken on a secondary meaning; on-deck fiberglass freezers are referred to by boat builders and owners worldwide as Frigibars. Frigibar provides hand-crafted, marine refrigeration systems of the highest quality.

 

How Frigibar Approaches Customer Service

“You’ve reached the wrong department, let me transfer you to someone who can help.”

“But I’ve already been transferred five times,” you say as you’re ready to cancel your service or return a product because of bad customer service. We’ve all been there before.

In January, President Shuly Oletzky published an article on customer service on the Huffington Post Business Blog titled “Using Customer Service as a Competitive Advantage: 5 Ways to Help Customers Love You.” In the article, Shuly explains her frustration with companies that avoid using customer service as a competitive advantage for their business. “There’s a big issue when it comes to customer service — many companies simply don’t provide it…,” says Oletzky.

“As a business or entrepreneur, if you truly care about your customers and their experiences with your company, customer service should be at the top of your ‘important things to do’ list, and not approached like an afterthought,” says Oletzky, who feels excellent customer service is just as important as providing a high-quality product. “Good service makes people feel important and valued. Keeping customers happy isn’t rocket science. It does take time and will cost money, but the return is what keeps you in business.”

Delivery of two new Frigibar freezer/refrigerators

Satisfied Frigibar Customers


Customer service means something different for each business. For Frigibar, it can mean driving several hours to inspect a Frigibar Freezer that may need maintenance, or personally delivering a new refrigerator unit to a new customer. The image above was taken after Shuly Oletzky drove to Marco Island (roughly two hours away from Miami) to meet with new customers and hand-deliver their new freezers.

Frigibar works with each person we come into contact with as if they are a customer we’ve known for decades; putting their needs first, even if that means referring them to a different company to find their perfect solution. “If another product on the market suits their needs better, I’ll refer them elsewhere without hesitation. Exceptional customer service includes being a good resource and looking out for your customer’s best interest no matter what. Just because someone may not be the right customer today, doesn’t mean they won’t be in the future.”

Read “Using Customer Service as a Competitive Advantage: 5 Ways to Help Customers Love You” on the Huffington Post Business Blog here!

Whether you’re looking for a fish box for your competitive fishing team’s boat, a cockpit refrigerator/freezer, or something completely different, we invite you to contact Frigibar. We are happy to help.

Building the Perfect Boat: Interview with Jeff Rhodes of Coastal Craft

“The most valuable lesson I’ve learned has been to truly listen and understand the needs and wants of the customer.”

Jeff Rhodes, Founder of Coastal Craft Welded Aluminium Boats Ltd., has built much more than quality aluminum boats and yachts over the past couple of decades; he’s built one of the most admired boat-building businesses in North America.

Twenty years ago (1996), Jeff started Coastal Craft with the vision to “design strong, safe, and hardworking aluminum boats.” Based in British Columbia, Coastal Craft has won several awards and titles, including the 2014 AIM Editor’s Choice for Best Motoryacht in the 60-69’ category.

Jeff Rhodes of Coastal Craft

Yacht purchases are often in the millions and the buyers put a significant amount of time and care into their decision. When building a boat for the specific wants and needs of luxury customers, there are hundreds of moving parts and considerations. According to Jeff, the hardest and most important part of the process is going through the design phase of a project with the future owners. “Sometimes working with them through the education process is needed to make sure there is a solid understanding of what they want and how we can create that. Sometimes you’re debating constructively to make sure you won’t disappoint in the end,” says Jeff, who stresses going above and beyond for each customer.

Recently, Coastal Craft built a custom 65’ Concord that includes an interior elevator and exterior lifts, both of which the company had never done before. Jeff and his team worked to problem solve for the customer and researched how other yachts had incorporated elevators into their structure. After finding a local company that could provide the lifts and elevator, they worked with them to design the boat to ensure it could be fitted properly with these features that one of the owners needed to properly enjoy the vessel. “We work closely with partners and rely on vendors to participate in the design of the boat to meet the customer’s needs. The design and this process can’t be undervalued or rushed through,” Jeff said.

New Yacht from Coastal Craft

In addition to unique designs and features based on individual clients, Jeff says the industry has shifted significantly over the past 10 years. “We’re not building the same types of boats. What I am seeing in the last decade is more customization in boats that are under 100 feet or even under 70 feet than in previous decades.” This change has required Coastal Craft to remain flexible in the types of yachts they build and the customization options they have available.

Every aspect of the relationship between Jeff and the soon to be owners is important. While he knows his boats and the industry better than most buyers, in the end, the customer has to decide what will fit what they want. “I can’t tell someone how they are going to use their boat, but I can use their description to help guide them in this process. I need to understand how they plan on using the boat, and that is gained through having an open dialogue with them.”

Asked about the most important aspects of buying a boat as a consumer, Jeff said, “It’s hard to just walk through a boat show and know what you’re getting. You need to carefully go through specifications and what the boat (you’re considering) is intended to do.” Jeff recommends to “fully understand how you are going to use the boat,” which may include hiring a broker to help determine and match desired use tendencies with a boat that will perform in those conditions. Jeff also suggested to “take your time and research companies you’re considering. Do not rush the process of qualifying your builder. They may be a great builder with a great reputation, but (what they build) might not match what you’re looking for. Buyers will gravitate towards a great brand, but want something that doesn’t fit what the builder makes.”

Our biggest takeaway from the interview with Jeff Rhodes is the importance of defining exactly what you intend to use the boat for and research builders or available boats that may fit what you want. Buyers can avoid commonly made mistakes by hiring a certified professional yacht broker or speaking with others who have gone through the process from start to finish and are satisfied with their boat.

Did you enjoy this interview? Also read 8 Custom Boat Building Considerations: What Buyer’s Need to Know. To contact Jeff Rhodes and Coastal Craft, call 604-886-3004 or visit CoastalCraft.com.