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Frigibar President Shuly Oletzky Featured On Entrepreneur Podcast Network

Frigibar President Shuly Oletzky joined host Eric Dye on the Entrepreneur Podcast Network to discuss personal, business branding and relationship building. Here is the full transcript of the interview.

Frigibar Featured on Entrepreneur Podcast Network

Eric Dye: Frigibar is in Marine Refrigeration, which sounds like a very niche industry. How does Frigibar stand out in the industry?

Shuly Oletzky: “Frigibar has been around for about 45 years, and one of the things that we do to stand out in our industry is to provide exceptional quality products for our customers that not only enhance their lifestyle out on the water, but also helps them solve common problems that they come up against on their vessel.”

ED: Being an entrepreneur for you is about more than just running a business. You write for the Huffington Post business blog, exhibit at boat shows, go to networking events and conferences. Why are these types of efforts important for entrepreneurs?

SO: “You have to let people know that you’re out there. Getting out there, getting to trade shows, writing articles that are important to your consumers and partners — let’s them know that you exist. This is key in making sure that your business survives.

It also helps me meet new people and collaborate on new ideas and opportunities. In addition to that, I’ve found a lot of mentors by going to different events and conferences that have helped me in my business. “

ED: With a luxury product, something at the top price point in the market, how do you approach customer service and why is this extremely important for a luxury product?

SO: “Customer service is important because it makes people feel special. It makes them feel like you care, not only about their problems, but about their best interests. We provide customer service to a level that if we’re not the best product of fit for them, we will help them find that best product or fit for them.

We also know that there are a lot of companies out there that don’t provide customer service. We’re happy to do it because in addition to making people feel good, it also helps build our relationships with our customers.”

ED: For something like a refrigerator or freezer, how can you demonstrate it’s value over a product less than half of the price?

SO: “Consumer education is extremely important. Helping the consumers to understand why our products are different and why it’s specifically designed to be in the environment in which they’re in. Being on a boat is much different than being on land, and we build a product that accommodates that.

For example, we have a customer that is very hard on our units. We do our best to learn what it is that they need, and accommodate them by altering the products. They know that the general refrigerator that they can buy at a store won’t stand up.

That’s one of the things that we can also do for our customers, is customizing the products to meet the exact qualifications for their needs.”

ED: Partnerships are something valuable to every entrepreneur on the planet. Can you detail how you go about forming partnerships with other businesses and some tips for our audience of entrepreneurs?

SO: “I have to like the people I work with. Making sure that we get along, that we have some synchronicity, and that we can benefit from knowing and working with each other is key. When developing partnerships and relationships with other businesses, it’s important not only to complement our business, but hopefully give them some value as well.”

Listen to the full episode here on the Entrepreneur Podcast Network

Concluding Tip

SO: “One tip that I like to share with entrepreneurs is to write thank you notes. People don’t write many thank you notes anymore. When you can share with a customer that not only did you value the time that they took to spend with you to learn about whatever product or service that you had to offer them, but that you remembered speaking with them and that you were there to help them when they are ready.

Be very careful to not try to sell in your thank you note. Thank you notes are just about being gracious and showing your gratitude for the fact that they took the time to inquire.”

About Shuly Oletzky:

Shuly is the President of Frigibar Industries, Inc., America’s foremost manufacturer of quality marine refrigeration products, including fiberglass cockpit freezers and refrigerators, deck and dock boxes, ice chests and refrigeration kits for boats and yachts. Frigibar is a family-owned company that has been serving the Miami, Florida community and beyond for over 40 years. Shuly also serves on the Board of Directors for Easter Seals Florida, is the Co-Vice Chair of Easter Seals Get Down to Business Lunch in Palm Beach, Boat Show Committee Member for the National Marine Manufacturers Association (NMMA), and is an alumni of the Goldman Sachs 10,000 Businesses program and Leadership Palm Beach County (LPBC).

Learn more about Shuly Oletzky at ShareIdeaswithPurpose.com

 

 

 

Frigibar Marine Refrigeration Products Now Available on SailorSams.com

Established in 2003, SailorSams made a name for themselves by carving out a niche within the marine industry by specializing in selling 12v LED boat lights online. SailorSams is now a full marine retailer, carrying both common staples of the industry and exclusive partnerships and luxury products. “SailorSams has some products that everybody has, but we’re always looking for unique quality products — and Frigibar is certainly that,” says SailorSams’ Kyle Mosher.

shuly-and-sailorsams

SailorSams has partnered with Frigibar Industries to provide the manufacturer’s boat and yacht refrigerators, freezers, and boxes to their wide base of customers. The Frigibar name has been synonymous with the highest quality marine refrigeration products for boats, yachts, docks and more for nearly 45 years. Asked why SailorSams is partnering with Frigibar, Mosher said, “Because there’s nothing else like it…I like finding things that are the best. Frigibar is hands-down the best in what they do.”

Frigibar’s products will be showcased in product pages on SailorSams.com. The Frigibar Captain Cockpit Refrigerator and Freezer is currently available at a discount and comes with several customization options to allow boat owners to best accommodate their boating adventures.

While SailorSams is primarily known as an online retailer, they and Frigibar have similar philosophies on creating personal relationships with customers, which requires in-person connections. “We work on creating real relationships that expand far outside of just our online presence. We exhibit at boat and trade shows and connect with customers to find out what they need and how we can fill that need within the marine industry,” says Mosher.

Asked why he’s passionate about the industry, Mosher replied, “I love the marine industry, and I love boating. I spend most of my summers out on the water. Since getting involved with SailorSams, I’ve been able to build some great relationships, like that with Frigibar President Shuly Oletzky.” Mosher and Oletzky were recently both exhibitors at the 2016 Miami International Boat Show at Miami Marine Stadium along with hundreds of exhibitors and over 100,000 boating enthusiasts. “The marine industry feels like a family. Primarily, we’re dealing with a fun industry created by people who are passionate about having a good time,” says Mosher.

Future opportunities for the partnership include making additional Frigibar products available to SailorSams audience, including deck boxes, dock boxes, fish boxes, and other refrigerator and freezer options.

2016 Miami International Boat Show Experience Recap: Frigibar Industries

The 75th Miami International Boat Show is over, but we’ll be enjoying the experiences, connections, and memories from the show for years to come. This year’s show, which took place February 11-15, marked the 50th year Frigibar took part in the event as an exhibitor. According to the Miami Herald, over 1,200 new boats were on display and over 100,000 attendees were expected for the five-day show.

Frigibar was in Booth 554 in Tent C, right next to Brownie’s Yacht Diver. “They were great booth neighbors and brought a crowd to the area,” said Oletzky.

Brownie's Yacht Diver Booth

On the Friday of the show, the Tito’s Handmade Vodka Fishing Team stopped by the Frigibar booth to host a small reception to raise money for their charity, Southern Fishing Charities. What was planned to be an hour and a half gathering lasted over three hours and turned into a highlight of the show for many. The reception received a surprise visit from NMMA President Thom Dammrich, Outdoor Channel reality star Carter Andrews of The Obsession of Carter Andrews, and many others. The event raised $500 for the charity and was something exhibitors and attendees talked about for days afterward.

Liquid Fire Fishing Team

The Liquid Fire Fishing Team and Frigibar President Shuly Oletzky

The booth also got a visit from the red-hot Liquid Fire Fishing Team. The team was recently named the sports story of the year by the Tideland News. Read more about Liquid Fire and their great team in our interview with team captain Mark Henderson.

“This was a spectacular event, and we’re glad we were able to be a part of it. It’s hard to imagine all of the hard work that was done behind the scenes to pull this off just 16 months after it was first announced that the event would be coming to Miami Marine Stadium,” said Oletzky. The stadium was last used in 1992 and was renovated to bring the Miami Boat Show to the venue for its first event in over 20 years.

The venue did not disappoint. “My favorite aspect of this year’s show is that we were actually on the water! It felt like a real Florida boat show where everyone could enjoy the beautiful views of the beach, and the boats were in the water. It was something missing from previous shows and it added a special element to this year’s show,” said Oletzky.

There were many other firsts experienced by attendees and exhibitors at this year’s show. Organizers invested in free land and water shuttle services for attendees and there were over 10,000 available parking spaces. “There was a relaxed feel to the whole event even with it being so busy. The show was easy to navigate, there were tons of food options, and the NMMA (National Marine Manufacturers Association) staff was working directly with exhibitors and attendees to quickly help when any help was needed. The show got better each day,” said Oletzky.

During a pre-event interview on AM 880 The Biz, which aired Tuesday, February 9, Cathy Rick-Joule, NMMA Vice President of the Miami Boat Show said, “We believe we’ve found the future home of the boat show for many, many, many years to come at Miami Marine Stadium Park and Basin.” We’re excited to see how the show takes advantage of the great space and location Miami Marine Stadium provides.

NMMA Vice President Cathy Rick-Joule announced her retirement at the show. “Cathy means so much to me and is the reason I’m so involved in the show. She’s caring and thoughtful, and really helped in my transition to President of Frigibar and making sure our family-owned business would still be involved in the Miami Show, there are no words to express my gratitude for her guidance and friendship over the years.” said Oletzky. Rick-Joule will provide guidance in a consulting role to ensure a smooth transition going forward. Frigibar would like to thank Rick-Joule for her support and amazing work with the NMMA and Progressive Insurance Miami International Boat Show.

Next up, Frigibar President Shuly Oletzky will be visiting the 31st Annual Palm Beach International Boat Show (March 17-20). After exhibiting for the five-day Miami show, Shuly will be able to speak with exhibitors and attendees at the show as an attendee herself. “The Palm Beach Show is such a fun show and will be a great time. It’s always great to exhibit at a show, but this will be a refreshing opportunity to get out from behind the booth and network with all of the exhibitors and see the whole show,” said Oletzky.

“If you didn’t get a chance to come this year, come next year (to the Miami Beach International Boat Show). It’s only going to get better,” said Oletzky to end our post-event interview. Dates for the 2017 Miami International Boat Show have not yet been released. Follow the show on Facebook for updates and news.

About Frigibar Industries, Inc.

Frigibar Industries, Inc. is one of the longest established manufacturers of marine refrigeration. Frigibar was started in 1971 by Founder and President Sheldon Oletzky, a twenty-one year veteran of the United States Navy and experienced aerospace engineer. In 2011, Sheldon’s daughter Shuly Oletzky took on the role of CEO and President of Frigibar and strives to grow the company’s legacy of providing the best in marine refrigeration. These freezers have taken on a secondary meaning; on-deck fiberglass freezers are referred to by boat builders and owners worldwide as Frigibars. Frigibar provides hand-crafted, marine refrigeration systems of the highest quality.

Follow Frigibar on Twitter, Instagram, and like our Facebook page to keep updated throughout the year and see what we’re up to.

Frigibar Exhibiting at Refit International 2016 in Fort Lauderdale, Florida

The Refit International Exhibition and Conference, taking place January 28-29 in Ft. Lauderdale, Florida, is a new trade event from Professional BoatBuilder Magazine. The show will start a day after the International Marina and Boatyard Conference, also held in Ft. Lauderdale.

refitlogofinal

Refitting is the process of updating a used boat or yacht to fit the wants and needs of current or future owners. Refitting can include repairing, restoring, mending, and completely renovating a vessel. The Refit International Exhibition and Conference was created to share ideas, information and resources on boat refitting.

The two-day event runs concurrently with an exhibition area, which will include marine refrigeration manufacturer Frigibar Industries, Inc. and is free to attend. The exhibitors will give attendees, including boat builders and enthusiasts, an opportunity to meet with many companies that can help them with projects and restoration. “We want to make sure boat yards and boat builders know that we have products and services that can help them during the refit. We can do custom jobs for refits as well,” says Frigibar President Shuly Oletzky.

Manufacturing marine refrigeration products in Miami, Florida for over fifty years, many boats and yachts around the world proudly utilize Frigibar cockpit freezers, deck boxes, and more, many of which several decades old. Frigibar will discuss how to properly care for units, restore and fix them with the crews and builders at the show. “There are a lot of boatyards in the area that might not be aware that we do more than aftermarket products. We can help them to design and build a custom solution,” says Oletzky.

Not having a retail space, boat shows provide an excellent opportunity for builders and boat owners to meet with Shuly Oletzky and experience Frigibar freezers and refrigerators in person. “I love meeting boat owners and builders to network with and learn about their vessels,” says Oletzky, who learned about the event from US Superyacht Association (USSA) Association Manager Kitty McGowan. Shuly continued, “we invite attendees to come and visit us at Booth 229, and are really looking forward to the show!”

Follow us on Twitter, Instagram, and like our Facebook page to keep updated throughout the year and see what we’re up to.

Happy New Year from Frigibar Industries, Inc.!

Happy New Year! I want to thank you so much for being part of our business. Whether you’re a customer, partner, employee, friend, or just like to read our blog, I want to personally thank you on behalf of our family. Since taking over the business from my father Sheldon Oletzky in late 2010, I’ve been overwhelmed by the help and patronage both the business and our team has received. We would not be where we are today without your support. Heading into our 45th year, we look forward to serving you in the New Year and beyond to the high level of service and quality expected from the Frigibar brand.
2015 was an exciting and rewarding year for the Frigibar team. We love receiving annual family letters at the end of each year, so we decided to do one and share with you; where we have been this year, what we are doing, to thank you for your continued support, and to let you know why we’re so excited about 2016.

2015 Highlights

Boat Shows

Frigibar Booth at MIBS 2016

Frigibar at MIBS 2016

Since our family began this journey over forty years ago, boat shows have played a very important part in our business. Shows give us a chance to interact in-person with customers and partners, and give others the opportunity to see and touch our products. In 2015, we exhibited at five shows, including:

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Outside of the shows we were able to physically participate in, due to our partnerships with other companies, Frigibar units were displayed at several additional shows, including the Palm Beach International Boat Show, New England Boat Show in Boston, Providence Boat Show, and the Bay Bridge Boat Show in Annapolis, Maryland.

Featured in…

2015 was a great year for spreading our message and products throughout the industry and beyond in publications and advertisements. We were featured in Southern Boating Magazine with an advertisement and product feature. You can also find us online and in the upcoming print version of Yachting Pages.

We have shared our insight about relevant business topics on the Huffington Post Business Blog thanks to our involvement with the Goldman Sachs 10,000 Small Businesses Program, which I completed last year. We have published three articles aimed at providing actionable advice for entrepreneurs. We enjoyed writing these articles and were thrilled to see one of them re-published on The Hartford’s website. Additional articles are in the works for next year. If you are interested in contributing, I welcome you to email our content manager, Michael Luchies at content@frigibar.com. Here are the three published articles from this year:

Frigibar Blog

We’ve designed our blog to provide you with relevant information on topics that add value to our readers. All in the past year, we’ve featured industry experts, fishing teams, boat-builders, yacht brokers, event directors, and several of our partners. At the urging of our team, I even discussed my passion for boat shows. We’d love if you took a look at our blog and read a couple of the articles we created just for you. If there is a topic that is of interest and you would like to learn more about, email us at content@frigibar.com and we will work on providing it.

Partnerships

2015 saw several new partnerships, including working with Yacht Equipment & Parts, and Whiticar Boat Works in Stuart, Florida to showcase Frigibar units. We also expanded our presence in the Northeast through our relationship with Island and Harbor Sales. For partnership inquiries, please contact us at info@frigibar.com.

Fishing Teams

We are so proud of our 2 spectacular fishing teams that we sponsored this year. Team Tito’s Fishing Team helped us start the year off right, hosting a special Tito’s Vodka tasting reception at our booth at the Miami International Boat show. The team had tremendous success with their Memorial Day family event and fishing tournament “The Downtown Showdown KDW” in West Palm Beach, Florida, which resulted in a 5-figure donation to Lauren’s Kids. Mark your calendars for May 20-21, 2016 for their 2nd Annual event and we will see you there!

Liquid Fire Fishing Team

The Liquid Fire Fishing Team and Frigibar President Shuly Oletzky

Liquid Fire Fishing Team received their custom Frigibar dunnage box for their Intrepid Powerboats 375 Center Console and traveled a good part of the year to numerous tournaments and events. Liquid Fire also spent a good portion of their time sharing knowledge through their fishing schools held around the country and you can see their upcoming schedule here. They had a fantastic finish to the year earning 1st Place in the Swansboro Five-0 King Mackerel Tournament and 3rd Place in the US Open King Mackerel Tournament. Read our interview with team captain Mark Henderson.

Why We’re Excited About 2016!

We have a lot of things to be thankful for and many opportunities to pursue in the New Year. Here are three of the things we’re looking forward to in 2016:

  • Expansion of online product availability
  • Partner acquisition and forming new relationships along with expanding existing partnerships Nationally and Internationally
  • New product development

Where we will be in the 1st Quarter of 2016

With any of our events, feel free to contact us ahead of time if you would like to schedule a time to meet with us or just stop on by. You can keep tabs on where we will be by visiting our events page which is updated with our upcoming event schedule and overviews of the fun stuff we do.

Thank you for an amazing 2015. We welcome you to follow us on Twitter, Instagram, and like our Facebook page to keep updated throughout the year and see what we’re up to.

Our mailing address has changed, so please make sure to update your records: Frigibar Industries, Inc. 3324 NW South River Drive, Miami, Florida 33142.

Wishing you a very Happy, Healthy & Prosperous New Year from our family to yours!

  • Shuly Oletzky, Frigibar President & the Frigibar Family

Frigibar Freezer Units to be Displayed at Stuart Boat Show with Whiticar Boat Works Partnership

STUART, FL, Dec. 22, 2015 — Frigibar Industries Inc., America’s foremost manufacturer of quality marine refrigeration products, and Whiticar Boat Works have partnered to bring the best in boat and yacht freezers and refrigerators to Stuart, Florida.

Frigibar Marine Refrigeration Unit

Frigibar is a staple at boat shows and marine industry events across the nation. Without a retail storefront, these events serve as a unique opportunity for boat and yacht customers to experience the quality of a Frigibar freezer.

As the largest boat show on the Treasure Coast, the Stuart Boat Show, now in its 42nd year, brings nearly 200 exhibitors, $100 million dollars in boats and marine products, and thousands of people together for a great three-day event. Taking place January 15-18 in Stuart, Florida, the show will feature motor yachts, cruisers, center consoles, speed boats, sport fishing boats, pontoon and personal watercrafts.

Whiticar Boat Works is the exclusive Frigibar dealer in Martin County, allowing local boaters to touch and feel what Frigibar has to offer. Asked why they partnered with Frigibar, a Whiticar representative stated, “We as a group feel their quality and long-standing market presence are the main reasons we recommend them and are proud to represent their product. We also appreciate the fact that they are “locally” made and customizable!”

The Stuart Boat Show will be located at 54 N. Dixie Hwy., Stuart, FL. There will be free parking, water taxi and shuttle service available at specified locations in downtown Stuart. Tickets are $12 for General Admission, $10 for seniors over 65, and tickets for Veterans and children (12 and under) and only $5. For more information on the Stuart Boat Show, visit: http://www.allsportsproductions.net/stuart-boat-show/   

About Frigibar Industries, Inc.

Frigibar Industries, Inc. is one of the longest established manufacturers of marine refrigeration. Frigibar was started in 1971 by founder and president Sheldon Oletzky, a twenty-one year veteran of the United States Navy and experienced aerospace engineer. In 2011, Sheldon’s daughter Shuly Oletzky took on the role of CEO and President of Frigibar and strives to grow the company’s legacy of providing the best in marine refrigeration. These freezers have taken on a secondary meaning; on-deck fiberglass freezers are referred to by boat builders and owners worldwide as Frigibars. Frigibar provides hand-crafted, marine refrigeration systems of the highest quality.

About Whiticar Boat Works

Based out of Stuart, Florida, Whiticar Boat Works has been in the boat business for over 70 years, and is known for providing only the best in boating and yachting. With an average of 28 years of experience among their talented staff, they provide the most dedicated and versatile services with what they call “white glove treatment.”

 

8 Custom Boat Building Considerations: What Buyers Need to Know

Deciding to have a boat built for your adventures is a significant decision, but it’s just the start of the rewarding process of having a vessel created of your very own. It’s like accepting a marriage proposal; you’re committed and very excited, but there’s a lot of work and research ahead leading up till the day you get to sail away together.

We interviewed Jeff Rhodes to find out the most important things to consider when deciding to buy a new boat from a builder. Jeff is the founder of Coastal Craft Welded Aluminium Boats Ltd. and has over two decades of experience building boats, including the Coastal Craft 65 Concord yacht. Here are eight important aspects of purchasing a custom-built boat to carefully consider prior to finalizing your purchase

65-Foot Coastal Craft Concord Yacht

  • Intended Use: Boats are made for the water, right? Should it really matter how you’re going to use it? In short, absolutely. According to Jeff, you need to have a firm understanding of how you are going to use the boat. “If someone wants to get to somewhere comfortably and safely, you need to make sure the boat can get them there.” The location where it will be used, frequency of use, and personal preferences will all factor into what boat and features will best fit your adventures.
  • Fully Understand What You’re Buying: Asked what’s the biggest mistake boat buyers of custom vessels make, Jeff said, “Not taking the time to fully understand the product they are considering purchasing. It’s hard to just walk through a boat show and know what you’re getting. You need to carefully go through specifications and what the boat is intended to do.” It’s important not to try to force a fit if what you’re considering buying doesn’t quite match how you plan on using it.
  • Qualify Your Builder: “Take your time and research the companies you’re considering. Do not rush the process of qualifying your builder,” Jeff says. He also cautions that qualifying a builder goes far beyond checking their reputation and seeing what they’ve built in the past. “They may be a great builder with a great reputation, but what they build might not match what you’re looking for and your unique needs. Buyers will gravitate towards a great brand, but want something that doesn’t fit what the builder makes.”
  • Naval Architecture: Coastal Craft specializes in yachts crafted out of aluminum, but the design, size, and intended use of your vessel may require a specific type of material. ”It’s all about the boat first, and then about styling and interior second. You can’t compromise the design.”
  • Communication with the Builder: Buyers need to keep an open and honest line of communication with the boat builder. “I can’t tell someone how they are going to use their boat, but I can use their description to help guide them in this process.” A boat customized for the conditions of Alaska is going to be different than one made for Miami, Florida, or even in Maine. “I need to understand how they plan on using the boat, and that is gained through having an open dialogue with them.” To avoid problems during the building process, make sure your builder is responsive and that you have contacts you can get ahold of when needed. If you are being left in the dark during the early stages of the process, it could be a warning sign.
  • Unique Needs and Preferences: We all have different preferences and needs, but can your builder accommodate them? Coastal Craft recently built a custom 65 Concord that included a wheelchair lift and custom elevator. The Coastal Craft team had to work closely with vendors and come up with innovative designs to give the customer exactly what they wanted. If you have custom needs or preferences, make sure they are presented to the builder at the beginning of the process, and make sure they can deliver. Ask if they have done anything similar in the past and how they would go about problem-solving and building the solution you need.
  • Interior Design: The overall design of the boat is the most important aspect of a build, but you have to be satisfied with the interior to fully enjoy your boat. Don’t overlook the interior of your boat. Take a look at boats similar to what you’re considering and keep track of what you like and dislike from each. Then, meet with who will be doing the interior design of your boat with each builder to see what they have designed in the past and to discuss what you want for the interior of your boat.
  • Maximizing Available Space: When asked “What’s the hardest aspect of a boat to build to a customer’s specifications,” Jeff replied, “It has to do with space. The biggest challenge is working with space (storage, deck) to maximize space. If you want a fast boat, your boat will have a different layout and have different space needs.”

Jeff Rhodes of Coastal Craft
Whatever builder or type of boat you decide to go with, it’s important not to rush the process and make sure that what you want can be delivered by the builder. If in need of help during the process, Jeff recommends talking to other boat owners, doing internet research, and considering hiring a Certified Professional Yacht Broker (
CPYB) to help. For more information on Jeff Rhodes or Coastal Craft boats, visit CoastalCraft.com.

Looking to make the most of your boat’s space? Let Frigibar show you how to better utilize your boat’s space with the best in marine refrigeration.

METSTRADE 2015: Marine Trade Show Recap

Frigibar President Shuly Oletzky has returned from Amsterdam after traveling to and exhibiting at METSTRADE 2015, the world’s largest marine equipment trade show. The show, which took place November 17-19 featured over 1,300 exhibitors from over 40 countries showcasing their products throughout nearly two-dozen pavilions. According to Boating Industry, overall attendance at METSTRADE 2015 was up 5.7 percent from 2014, which is a new record for the event.

METSTRADEThis show was the first METSTRADE event for Oletzky and a truly unique experience. When asked how this show was different from the 100 or so she’s attended in the past, Oletzky said, “One of the biggest differences of this show outside of being in Amsterdam, which was amazing, is that this was a business-to-business show and not aimed at end-users like at the other shows we participate in.” At METS she got access to meet partners and companies from around the world that she may not have been able to otherwise.

“Businesses in this industry truly understand the product — they want a way to contact you in the future, learn how to partner together, and begin a conversation on how a relationship can be mutually beneficial.” There are businesses at every show, but the atmosphere of this show was unlike that of consumer-focused shows. “I think the focus of the attendees is much different because there is a big emphasis on networking and improving and growing their business.”

One of the highlights was meeting the founders of a company in Greece that frequently works with Frigibar freezers while doing maintenance and repairs. “Having the opportunity to understand how a completely different market perceives our products and how they perform in a different part of the world was extremely valuable information,” said Oletzky. Although many stopped by, the entrepreneurs and executives in attendance moved quickly as most of them had an agenda and specific strategies when maneuvering around the show.

Asked for her favorite part of the experience at the show, Oletzky said, “the access I had to meet representatives from the US Department of Commerce located in Europe. I had a few opportunities to spend some time with them and learn about the European market. The education I received from them was really valuable.”

When attending an event for the first time, it can be hard to know what to expect, but Oletzky felt right at home. “I didn’t know what to expect because it was my first year, and I was extremely surprised with how much support I received while at the show. As soon as I found my booth on set-up day my freight forwarder was there to confirm the delivery of our showpiece. Shortly following, my contact from Enterprise Florida stopped by and assisted me in getting acclimated. Within the next 20 minutes the North America sales representative from the RAI was also at the booth to check in on things. It was very comforting and helpful to have all of this support,” says Oletzky.

Frigibar and Shuly Oletzky will now take a short break from attending shows before gearing up for the Miami International Boat Show in early February (February 11-15).

Don’t miss an update! Follow Frigibar onTwitter, Instagram and Facebook to see what we’re up to, news updates, new products, and more.

 

 

#FLIBS2015 Boat Show Recap: Thank You Fort Lauderdale! 

After five days of fun (November 5-9), the 2015 Fort Lauderdale International Boat Show (FLIBS) is over. FLIBS is the world’s largest in-water boat show. Thousands of exhibitors and approximately 100,000 attendees took away memories and possibly even a boat or accessory with them.

Fort Lauderdale International Boat Show Booth Frigibar

Even after over a dozen FLIBS’ as an attendee and exhibitor, Frigibar President Shuly Oletzky couldn’t have had a better time at this year’s event. “It was a great show! The weather was great (for the most part), there were fantastic receptions, and once again, the show was even better than I had imagined.”

Asked about her favorite part of FLIBS 2015, Shuly said, “My favorite part is seeing our customers and meeting new ones. I love seeing all the people who knew my dad and tell me stories about how they used to work with him. Other favorite encounters are when customers share how well their (Frigibar freezer/refrigerator) units are still working 20-30 years after purchasing.”

This year Shuly will exhibit at six shows around the world, but FLIBS is a unique show. “I love this show because it’s consistently great and the whole community comes out to support it. The show is well laid out, easy to get around, and there is everything you’d want to do or see at a boat show.”

One of the unexpected bonuses of attending shows is that you never know who you might run into and the relationships you may form. When asked about the most memorable moment of the show, Shuly shared this story:

“I met a friend who I had only previously spoke to on the phone. We were introduced about a year ago when she moved from California to South Florida and was looking to get back into the marine industry. A few months back I introduced her to a female captain who is a friend and customer of mine. I felt it was beneficial for them to know each other and hoped it would be a good connection between them. My friend from California came to FLIBS and surprised me with a visit! I was so excited to finally meet her and took advantage of the fact that the Captain I had introduced her to was at the show. They got to meet in person for the first time too. This is a perfect example of how unexpected opportunities arise at events like these. If you ever wonder how memorable and valuable boat shows can be, this experience sums it up.”

Shuly didn’t take much time to relax before leaving the following week for METSTRADE, the world’s largest marine equipment trade show, held in Amsterdam November 17-19. Stay tuned for a recap of this event as well. Follow Frigibar on Twitter, Instagram and Facebook to see what we’re up to, news updates, new products, and more.

 

Why I Love Boat Shows: Q&A with Frigibar President Shuly Oletzky

Boat show season is in full swing and Frigibar is traveling across the world to bring the best in marine refrigeration to boat owners everywhere. From Newport to Amsterdam to right here in Florida (Miami and Fort Lauderdale), Frigibar President Shuly Oletzky will be at a half-dozen boat shows this season.

Frigibar has been featuring industry experts, boat-makers, and fishing teams in recent articles, so we thought we’d take a minute to sit down with Shuly to find out why she loves boat shows.

“Growing up as the daughter of the owner of a marine refrigeration company, going to boat shows was how I spent several weekends each year. Having attended around 100 shows, I’ve learned a lot and have grown to really appreciate the opportunities and atmosphere that are at every event.”

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Here is what we asked Shuly and her responses:

Q: What’s your favorite boat show memory?

Shuly Oletzky (SO): Spending time with my family; my dad specifically. When I was younger, I stood back and watched and played around. As I got older, I was able to help, learn about the business, and learn about my dad.

We spent hours and hours together talking, working together, and building an even stronger relationship. These were truly special times and I’m so grateful for those experiences.

Q: What is your favorite aspect of a boat show?

SO: By far, the people are what I enjoy most. There are several aspects of each show that I love due to how they allow people; myself included, to connect, network, and make friendships with others.

It may be all about business for some, but to me it’s the whole package of business, friendships, and building relationships and trust.

Q: What other aspects of boat shows do you love?

SO: There are quite a few.

The environment. It’s electric! There isn’t anything that matches the fun environment of a boat show. Everyone is excited, learning and shopping for things they desire around a common interest. When you get a group of people together that are passionate about the same things, it’s impossible not to feed off of their energy.

It’s a social and recreational activity. I find the people that are passionate about boating, fishing, and sailing are typically very social people who enjoy being surrounded by others. They’re friendly and open to meeting strangers and sharing their experiences during their travels.

The chance to meet other people in the industry. As hard as you work at a show, you see people you’re only seeing a couple of times a year. Organizers build in a lot of recreational activities and social time, including receptions.

Q: Do you enjoy going to a boat show more as an exhibitor or attendee?

SO: Whether I’m attending as an exhibitor or an attendee, I thoroughly enjoy these shows. As an attendee, I get to see customers and partners who I wouldn’t be able to meet with when I am exhibiting and spending most of my time in my booth. Going as an attendee also provides a great opportunity to make new B2B connections, as the other exhibitors don’t always get a chance to visit other booths during the show.

Q: How can exhibitors take advantage of shows?

SO: Be present and don’t consider your time at the show the same you would a normal work day. You have to try to limit your distractions and be accessible for attendees to meet and connect with you. If you’re disconnected, you’ll miss opportunities.

I want to be able to help everyone I can, even if it’s just to direct them to other booths they are looking for or tell them where the bathrooms are. If I’m buried in paperwork behind a table, no one will get the chance to meet me or feel comfortable coming up to me.

Q: What should attendees do to make the most of an event?

SO: Why are you going? Have your goals defined and plan ahead.

Know exactly what you want out of the show, and try to get this information early so you can relax and enjoy the rest of the show. Show producers want you to find what you are looking for, and so do the exhibitors! Take advantage of show guides, information booths, apps, show websites and staff walking the show to help make your experience a great one.

Q: If speaking to someone who has never attended a show, why should they go?

SO: Shows are a great overview of the industry and a very convenient way to get a lot done in a short amount of time. You have the opportunity to talk to multiple vendors in one place instead of making five different phone calls or trying to drive out to meet with them in person at their physical locations. For businesses like Frigibar who don’t have a store, shows are a wonderful opportunity for customers and vendors to see our products outside of visiting a partner who showcases our products or seeing it on a friend’s boat.

See what Shuly and Frigibar are up to by following us on Twitter, Instagram, and Facebook.